HockeyStack
HockeyStack: A deep B2B journey analytics suite for teams that can support a $1,400 monthly starting price. Ranked #38 of 139 in Web Analytics Tools by our editors (5.5/10); pricing: Paid; best for B2B marketing teams tracking buyer journeys.
At a glance
- Editor score5.5 / 10
- PricingPaid
- Best forB2B marketing teams tracking buyer journeys
- Free planNo
- Paid from$1,400/mo
- Event trackingYes
- Facts checked24 Sep 2026
Where it wins
- Multi-touch attribution, funnels, replay, and journey visualization
- Cookieless tracking with CRM, ad, ABM, and marketing integrations
- Scale adds lead scoring, cohort analysis, and pipeline goals
Where it doesn't
- Starts at $1,400 per month with no free plan
- Enterprise features require a custom plan
- Its focus is B2B go-to-market analytics rather than broad web analytics
Our verdict on HockeyStack
HockeyStack is a B2B go-to-market analytics platform for marketing, sales, and revenue teams. It brings together website, advertising, CRM, marketing automation, and offline data to connect touchpoints into account and buyer journeys. Core capabilities include cookieless website tracking, multi-touch attribution, conversion funnels with drop-off analysis, lift and incrementality reporting, custom dashboards, session replays, click tracking, account and lead scoring, and AI-assisted analysis with Odin. It is best suited to B2B teams that need to connect marketing activity with pipeline and revenue outcomes.
Pricing makes HockeyStack a significant commitment. The Growth plan costs $1,400 per month and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, and cookieless tracking. Scale costs $2,400 per month and adds lead scoring, IP identification, cohort analysis, and pipeline goal settings. Enterprise includes everything in Scale plus forecasting, mix modeling, budget optimization, machine-learning attribution, and data warehouse integration, with custom pricing. There is no free plan, so smaller teams or organizations exploring analytics for the first time may prefer a lower-cost product.
Its integration range fits a revenue-oriented technology stack: HubSpot, Salesforce, Microsoft Dynamics, ActiveCampaign, Freshsales, Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Bing Ads, Segment, 6sense, RollWorks, Demandbase, and Marketo are supported. The platform is available on web and through an API, and its feature set reaches from funnel analysis and replay to incrementality, scoring, and AI-assisted analysis. Choose HockeyStack when cross-channel buyer journeys and attribution justify the investment; choose an alternative when you need a simpler, less expensive web analytics tool.
Your product? Our editors can test HockeyStack in depth and publish a review, labelled as paid · from $149/mo →
HockeyStack pricing
All 3 HockeyStack plans and prices →
HockeyStack fact sheet
| Free plan | No |
|---|---|
| Paid from | $1,400/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Yes |
| Data retention | Not verified |
| Ecommerce tracking | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Salesforce, HubSpot, Microsoft Dynamics, Close, ActiveCampaign, Marketo … See all → |
| Pricing | Paid (source) |
| Website | hockeystack.com |
| Facts checked | 24 Sep 2026 |
HockeyStack integrations
HockeyStack lists 20 integrations on its own site.
- Salesforce
- HubSpot
- Microsoft Dynamics
- Close
- ActiveCampaign
- Marketo
- Google Ads
- Facebook Ads
- Bing Ads
- TikTok
- BigQuery
- Snowflake
- Amazon S3
- Databricks
- Azure Blob Storage
- ClickHouse
- Gong
- 6sense
- Demandbase
See all HockeyStack integrations →
Alternatives to HockeyStack
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all HockeyStack alternatives →
Also Ranked In
HockeyStack is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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