HockeyStack review
A deep B2B journey analytics suite for teams that can support a $1,400 monthly starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
HockeyStack is a B2B go-to-market analytics platform for marketing, sales, and revenue teams. It brings together website, advertising, CRM, marketing automation, and offline data to connect touchpoints into account and buyer journeys. Core capabilities include cookieless website tracking, multi-touch attribution, conversion funnels with drop-off analysis, lift and incrementality reporting, custom dashboards, session replays, click tracking, account and lead scoring, and AI-assisted analysis with Odin. It is best suited to B2B teams that need to connect marketing activity with pipeline and revenue outcomes.
Pricing makes HockeyStack a significant commitment. The Growth plan costs $1,400 per month and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, and cookieless tracking. Scale costs $2,400 per month and adds lead scoring, IP identification, cohort analysis, and pipeline goal settings. Enterprise includes everything in Scale plus forecasting, mix modeling, budget optimization, machine-learning attribution, and data warehouse integration, with custom pricing. There is no free plan, so smaller teams or organizations exploring analytics for the first time may prefer a lower-cost product.
Its integration range fits a revenue-oriented technology stack: HubSpot, Salesforce, Microsoft Dynamics, ActiveCampaign, Freshsales, Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Bing Ads, Segment, 6sense, RollWorks, Demandbase, and Marketo are supported. The platform is available on web and through an API, and its feature set reaches from funnel analysis and replay to incrementality, scoring, and AI-assisted analysis. Choose HockeyStack when cross-channel buyer journeys and attribution justify the investment; choose an alternative when you need a simpler, less expensive web analytics tool.
HockeyStack pros and cons
- Where it wins
- Multi-touch attribution, funnels, replay, and journey visualization
- Cookieless tracking with CRM, ad, ABM, and marketing integrations
- Scale adds lead scoring, cohort analysis, and pipeline goals
- Where it doesn't
- Starts at $1,400 per month with no free plan
- Enterprise features require a custom plan
- Its focus is B2B go-to-market analytics rather than broad web analytics
HockeyStack fact sheet, pricing and score →
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