Head-to-head · Marketing Attribution Software
Singular vs Hyros
Singular leads on 1 check, Hyros on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSingular · 8.9/10
- Free planonly Singular
- Most featuresSingular · 4 of 4
Singular scores higher on our rubric for marketing attribution software: 8.9 against 8.4 out of 10; our editors rank them #3 and #8.
Singular offers free plan; Hyros doesn't. On attribution models, Hyros gives you Custom where Singular offers Multi_touch. On data retention, Hyros gives you Unlimited where Singular offers Limited.
Singular is the better fit for mobile-first teams needing free attribution. Hyros is the better fit for revenue-focused marketers seeking a low entry price.
- Singular fits best
Mobile-first teams needing free attribution
- Hyros fits best
Revenue-focused marketers seeking a low entry price
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Side by side
| Feature | Singular 8.9/10 Visit ↗ | Hyros 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.4 |
| Ranking | #3 in Marketing Attribution Software | #8 in Marketing Attribution Software |
| Best for | Mobile-first teams needing free attribution | Revenue-focused marketers seeking a low entry price |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | $69/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Tickets, Docs | Email, Community, Docs |
| Compliance | GDPR, SSO/SAML, 2FA | SOC 2, GDPR, SSO/SAML |
| Integrations | 1,000+ integrations | 70+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Singular 4/4 · Hyros 3/4 | ||
| Multi-touch attribution | ✓ | ✓ |
| Offline data attribution | ✓ | ✓ |
| Revenue attribution | ✓ | ✓ |
| Data warehouse export | ✓ (best) | Not checked yet |
| Specs | ||
| Attribution models | Multi_touch | Custom |
| Journey window | Not checked yet | Not checked yet |
| Data retention | Limited | Unlimited |
| Our review | ||
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| Cons |
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| Our verdict | Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console… Read the review → |
Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,… Read the review → |
Strengths and trade-offs
Singular — where it wins
- Free mobile attribution, ROI analytics, and fraud prevention
- Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
- Warehouse delivery through S3, Snowflake, BigQuery, and more
Where it doesn't
- User-level data retention is limited
- Enterprise pricing is customized
- Advanced support and onboarding are paid-tier features
Hyros — where it wins
- Server-side and first-party tracking connect marketing touchpoints.
- Custom models cover revenue, repeat sales, LTV, and offline conversions.
- Broad ad, commerce, payment, CRM, and API integrations.
Where it doesn't
- No free plan is available.
- Pricing varies by tracked monthly revenue.
- The published plan list shows one named plan.
- Singular8.9/10 · Free plan
Broad mobile and web attribution with a free starting tier and warehouse delivery.
Visit SingularFull verdict → - Hyros8.4/10 · Paid
A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.
Visit HyrosFull verdict →
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All marketing attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update






