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Head-to-head · Marketing Attribution Software

Singular vs Hyros

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Singular #3 in Marketing Attribution Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Singular
Hyros #8 in Marketing Attribution Software 8.4/10 Paid ✓ 3 of 4 features Visit Hyros

Singular leads on 1 check, Hyros on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSingular · 8.9/10
  • Free planonly Singular
  • Most featuresSingular · 4 of 4

Singular scores higher on our rubric for marketing attribution software: 8.9 against 8.4 out of 10; our editors rank them #3 and #8.

Singular offers free plan; Hyros doesn't. On attribution models, Hyros gives you Custom where Singular offers Multi_touch. On data retention, Hyros gives you Unlimited where Singular offers Limited.

Singular is the better fit for mobile-first teams needing free attribution. Hyros is the better fit for revenue-focused marketers seeking a low entry price.

  • Singular fits best

    Mobile-first teams needing free attribution

  • Hyros fits best

    Revenue-focused marketers seeking a low entry price

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Singular 8.9/10 Visit ↗ Hyros 8.4/10 Visit ↗
At a glance
Editor score 8.9 8.4
Ranking #3 in Marketing Attribution Software #8 in Marketing Attribution Software
Best for Mobile-first teams needing free attribution Revenue-focused marketers seeking a low entry price
Pricing model Free plan + paid Paid
Starting price — $69/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Tickets, Docs Email, Community, Docs
Compliance GDPR, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML
Integrations 1,000+ integrations 70+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Singular 4/4 · Hyros 3/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ (best) Not checked yet
Specs
Attribution models Multi_touch Custom
Journey window Not checked yet Not checked yet
Data retention Limited Unlimited
Our review
Pros
  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more
  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.
Cons
  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features
  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.
Our verdict

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →

Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,…

Read the review →
  1. SingularMarketing Attribution Software 8.9Free plan
  2. HyrosMarketing Attribution Software 8.4Paid

Strengths and trade-offs

  • Singular — where it wins

    • Free mobile attribution, ROI analytics, and fraud prevention
    • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
    • Warehouse delivery through S3, Snowflake, BigQuery, and more

    Where it doesn't

    • User-level data retention is limited
    • Enterprise pricing is customized
    • Advanced support and onboarding are paid-tier features
  • Hyros — where it wins

    • Server-side and first-party tracking connect marketing touchpoints.
    • Custom models cover revenue, repeat sales, LTV, and offline conversions.
    • Broad ad, commerce, payment, CRM, and API integrations.

    Where it doesn't

    • No free plan is available.
    • Pricing varies by tracked monthly revenue.
    • The published plan list shows one named plan.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update