Singular vs Kochava

Singular8.9Visit Kochava8.8Visit

Higher score Singular #3 in Marketing Attribution Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Singular

vs

Kochava #4 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Kochava

• Singular fits best

  Mobile-first teams needing free attribution

• Kochava fits best

  Mature omnichannel mobile marketers

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Side by side

Feature	Singular 8.9/10 Visit ↗	Kochava 8.8/10 Visit ↗
At a glance
Editor score	8.9	8.8
Ranking	#3 in Marketing Attribution Software	#4 in Marketing Attribution Software
Best for	Mobile-first teams needing free attribution	Mature omnichannel mobile marketers
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$500/mo
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile, Browser extension	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Tickets, Docs	Tickets, Docs
Compliance	GDPR, SSO/SAML, 2FA	GDPR
Integrations	1,000+ integrations	5,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Singular 4/4 · Kochava 4/4
Multi-touch attribution	✓	✓
Offline data attribution	✓	✓
Revenue attribution	✓	✓
Data warehouse export	✓	✓
Specs
Attribution models	Multi_touch	Multi_touch
Journey window	Not checked yet	30 days
Data retention	Limited	Unlimited
Our review
Pros	Free mobile attribution, ROI analytics, and fraud prevention Multi-touch, web-to-app, SKAdNetwork, and revenue attribution Warehouse delivery through S3, Snowflake, BigQuery, and more	Measures mobile, web, CTV, and offline campaigns Supports revenue, subscription, lifetime-value, and ROAS measurement Includes deep links, fraud prevention, exports, and audience activation
Cons	User-level data retention is limited Enterprise pricing is customized Advanced support and onboarding are paid-tier features	Foundation starts at $500 per month Enterprise features require a $2,000 monthly plan Breadth may exceed the needs of single-channel marketers
Our verdict	Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console… Read the review →	Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and… Read the review →

Strengths and trade-offs

• Singular — where it wins

  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more

  Where it doesn't

  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features

• Kochava — where it wins

  • Measures mobile, web, CTV, and offline campaigns
  • Supports revenue, subscription, lifetime-value, and ROAS measurement
  • Includes deep links, fraud prevention, exports, and audience activation

  Where it doesn't

  • Foundation starts at $500 per month
  • Enterprise features require a $2,000 monthly plan
  • Breadth may exceed the needs of single-channel marketers

• Singular8.9/10 · Free plan

  Broad mobile and web attribution with a free starting tier and warehouse delivery.

  Visit SingularFull verdict →
• Kochava8.8/10 · Free plan

  A mature attribution suite with broad channel coverage and a relatively high paid entry point.

  Visit KochavaFull verdict →