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Head-to-head · Marketing Attribution Software

Kochava vs Zobrx

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Kochava #4 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Kochava
Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx

Kochava leads on 0 checks, Zobrx on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.8/10
  • Lowest starting priceZobrx · $79/mo
  • Free planboth
  • Free trialonly Zobrx

Kochava scores higher on our rubric for marketing attribution software: 8.8 against 8.5 out of 10; our editors rank them #4 and #7.

Zobrx is cheaper to start at $79/mo against $500/mo. On data retention, Kochava gives you Unlimited where Zobrx offers Annual.

Kochava is the better fit for mature omnichannel mobile marketers. Zobrx is the better fit for teams wanting broad attribution at low cost.

  • Kochava fits best

    Mature omnichannel mobile marketers

  • Zobrx fits best

    Teams wanting broad attribution at low cost

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kochava 8.8/10 Visit ↗ Zobrx 8.5/10 Visit ↗
At a glance
Editor score 8.8 8.5
Ranking #4 in Marketing Attribution Software #7 in Marketing Attribution Software
Best for Mature omnichannel mobile marketers Teams wanting broad attribution at low cost
Pricing model Free plan + paid Free plan + paid
Starting price $500/mo $79/mo (best)
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Tickets, Docs Email, Live chat, Phone · 24/7
Compliance GDPR GDPR, HIPAA, SSO/SAML, 2FA
Integrations 5,000+ integrations 92+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Kochava 4/4 · Zobrx 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window 30 days Not checked yet
Data retention Unlimited Annual
Our review
Pros
  • Measures mobile, web, CTV, and offline campaigns
  • Supports revenue, subscription, lifetime-value, and ROAS measurement
  • Includes deep links, fraud prevention, exports, and audience activation
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
Cons
  • Foundation starts at $500 per month
  • Enterprise features require a $2,000 monthly plan
  • Breadth may exceed the needs of single-channel marketers
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
Our verdict

Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and…

Read the review →

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →
  1. KochavaMarketing Attribution Software 8.8Free plan
  2. ZobrxMarketing Attribution Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Supports revenue, subscription, lifetime-value, and ROAS measurement
    • Includes deep links, fraud prevention, exports, and audience activation

    Where it doesn't

    • Foundation starts at $500 per month
    • Enterprise features require a $2,000 monthly plan
    • Breadth may exceed the needs of single-channel marketers

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history
  • Kochava8.8/10 · Free plan

    A mature attribution suite with broad channel coverage and a relatively high paid entry point.

    Visit KochavaFull verdict →
  • Zobrx8.5/10 · Free plan · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update