Kochava vs SegmentStream

Kochava8.8Visit SegmentStream8.7Visit

Higher score Kochava #4 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Kochava

vs

SegmentStream #5 in Marketing Attribution Software 8.7/10 Pricing on request ✓ 4 of 4 features Visit SegmentStream

• Kochava fits best

  Mature omnichannel mobile marketers

• SegmentStream fits best

  Enterprise teams needing advanced attribution

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Side by side

Feature	Kochava 8.8/10 Visit ↗	SegmentStream 8.7/10 Visit ↗
At a glance
Editor score	8.8	8.7
Ranking	#4 in Marketing Attribution Software	#5 in Marketing Attribution Software
Best for	Mature omnichannel mobile marketers	Enterprise teams needing advanced attribution
Pricing model	Free plan + paid	Paid
Starting price	$500/mo	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Self-hosted, Browser extension
Platforms	Web, iOS, Android	Web
Support	Tickets, Docs	Docs, Email
Compliance	GDPR	GDPR
Integrations	5,000+ integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Kochava 4/4 · SegmentStream 4/4
Multi-touch attribution	✓	✓
Offline data attribution	✓	✓
Revenue attribution	✓	✓
Data warehouse export	✓	✓
Specs
Attribution models	Multi_touch	Multi_touch
Journey window	30 days	Not checked yet
Data retention	Unlimited	Not checked yet
Our review
Pros	Measures mobile, web, CTV, and offline campaigns Supports revenue, subscription, lifetime-value, and ROAS measurement Includes deep links, fraud prevention, exports, and audience activation	Stitches identity across sessions, devices, browsers, and CRM records Measures pipeline, closed-won revenue, offline conversions, and incrementality Connects major ad, analytics, warehouse, API, and self-hosted environments
Cons	Foundation starts at $500 per month Enterprise features require a $2,000 monthly plan Breadth may exceed the needs of single-channel marketers	Pricing requires contacting sales rather than selecting a published plan Its broad measurement scope may exceed the needs of ad-only teams Geographic incrementality experiments may not suit every testing program
Our verdict	Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and… Read the review →	SegmentStream is a marketing measurement platform for teams that need to connect advertising, web, app, CRM, commerce, and warehouse data. It combines identity graph stitching with configurable cross-channel attribution, predictive… Read the review →

Strengths and trade-offs

• Kochava — where it wins

  • Measures mobile, web, CTV, and offline campaigns
  • Supports revenue, subscription, lifetime-value, and ROAS measurement
  • Includes deep links, fraud prevention, exports, and audience activation

  Where it doesn't

  • Foundation starts at $500 per month
  • Enterprise features require a $2,000 monthly plan
  • Breadth may exceed the needs of single-channel marketers

• SegmentStream — where it wins

  • Stitches identity across sessions, devices, browsers, and CRM records
  • Measures pipeline, closed-won revenue, offline conversions, and incrementality
  • Connects major ad, analytics, warehouse, API, and self-hosted environments

  Where it doesn't

  • Pricing requires contacting sales rather than selecting a published plan
  • Its broad measurement scope may exceed the needs of ad-only teams
  • Geographic incrementality experiments may not suit every testing program

• Kochava8.8/10 · Free plan

  A mature attribution suite with broad channel coverage and a relatively high paid entry point.

  Visit KochavaFull verdict →
• SegmentStream8.7/10 · Pricing on request

  Advanced attribution and budget optimization for complex, data-rich marketing teams.

  Visit SegmentStreamFull verdict →