Kochava vs Hyros

Kochava8.8Visit Hyros8.4Visit

Higher score Kochava #4 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Kochava

vs

Hyros #8 in Marketing Attribution Software 8.4/10 Paid ✓ 3 of 4 features Visit Hyros

• Kochava fits best

  Mature omnichannel mobile marketers

• Hyros fits best

  Revenue-focused marketers seeking a low entry price

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Side by side

Feature	Kochava 8.8/10 Visit ↗	Hyros 8.4/10 Visit ↗
At a glance
Editor score	8.8	8.4
Ranking	#4 in Marketing Attribution Software	#8 in Marketing Attribution Software
Best for	Mature omnichannel mobile marketers	Revenue-focused marketers seeking a low entry price
Pricing model	Free plan + paid	Paid
Starting price	$500/mo	$69/mo (best)
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Tickets, Docs	Email, Community, Docs
Compliance	GDPR	SOC 2, GDPR, SSO/SAML
Integrations	5,000+ integrations	70+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Kochava 4/4 · Hyros 3/4
Multi-touch attribution	✓	✓
Offline data attribution	✓	✓
Revenue attribution	✓	✓
Data warehouse export	✓ (best)	Not checked yet
Specs
Attribution models	Multi_touch	Custom
Journey window	30 days	Not checked yet
Data retention	Unlimited	Unlimited
Our review
Pros	Measures mobile, web, CTV, and offline campaigns Supports revenue, subscription, lifetime-value, and ROAS measurement Includes deep links, fraud prevention, exports, and audience activation	Server-side and first-party tracking connect marketing touchpoints. Custom models cover revenue, repeat sales, LTV, and offline conversions. Broad ad, commerce, payment, CRM, and API integrations.
Cons	Foundation starts at $500 per month Enterprise features require a $2,000 monthly plan Breadth may exceed the needs of single-channel marketers	No free plan is available. Pricing varies by tracked monthly revenue. The published plan list shows one named plan.
Our verdict	Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and… Read the review →	Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,… Read the review →

Strengths and trade-offs

• Kochava — where it wins

  • Measures mobile, web, CTV, and offline campaigns
  • Supports revenue, subscription, lifetime-value, and ROAS measurement
  • Includes deep links, fraud prevention, exports, and audience activation

  Where it doesn't

  • Foundation starts at $500 per month
  • Enterprise features require a $2,000 monthly plan
  • Breadth may exceed the needs of single-channel marketers

• Hyros — where it wins

  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.

  Where it doesn't

  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.

• Kochava8.8/10 · Free plan

  A mature attribution suite with broad channel coverage and a relatively high paid entry point.

  Visit KochavaFull verdict →
• Hyros8.4/10 · Paid

  A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.

  Visit HyrosFull verdict →