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Head-to-head · Marketing Attribution Software

SegmentStream vs Hyros

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score SegmentStream #5 in Marketing Attribution Software 8.7/10 Pricing on request ✓ 4 of 4 features Visit SegmentStream
Hyros #8 in Marketing Attribution Software 8.4/10 Paid ✓ 3 of 4 features Visit Hyros

SegmentStream leads on 0 checks, Hyros on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSegmentStream · 8.7/10
  • Most featuresSegmentStream · 4 of 4

SegmentStream scores higher on our rubric for marketing attribution software: 8.7 against 8.4 out of 10; our editors rank them #5 and #8.

On attribution models, Hyros gives you Custom where SegmentStream offers Multi_touch.

SegmentStream is the better fit for enterprise teams needing advanced attribution. Hyros is the better fit for revenue-focused marketers seeking a low entry price.

  • SegmentStream fits best

    Enterprise teams needing advanced attribution

  • Hyros fits best

    Revenue-focused marketers seeking a low entry price

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Side by side

Feature SegmentStream 8.7/10 Visit ↗ Hyros 8.4/10 Visit ↗
At a glance
Editor score 8.7 8.4
Ranking #5 in Marketing Attribution Software #8 in Marketing Attribution Software
Best for Enterprise teams needing advanced attribution Revenue-focused marketers seeking a low entry price
Pricing model Paid Paid
Starting price Pricing on request $69/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Self-hosted, Browser extension Cloud, Mobile
Platforms Web Web, iOS, Android
Support Docs, Email Email, Community, Docs
Compliance GDPR SOC 2, GDPR, SSO/SAML
Integrations 20 integrations 70+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SegmentStream 4/4 · Hyros 3/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ (best) Not checked yet
Specs
Attribution models Multi_touch Custom
Journey window Not checked yet Not checked yet
Data retention Not checked yet Unlimited
Our review
Pros
  • Stitches identity across sessions, devices, browsers, and CRM records
  • Measures pipeline, closed-won revenue, offline conversions, and incrementality
  • Connects major ad, analytics, warehouse, API, and self-hosted environments
  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.
Cons
  • Pricing requires contacting sales rather than selecting a published plan
  • Its broad measurement scope may exceed the needs of ad-only teams
  • Geographic incrementality experiments may not suit every testing program
  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.
Our verdict

SegmentStream is a marketing measurement platform for teams that need to connect advertising, web, app, CRM, commerce, and warehouse data. It combines identity graph stitching with configurable cross-channel attribution, predictive…

Read the review →

Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,…

Read the review →
  1. SegmentStreamMarketing Attribution Software 8.7Pricing on request
  2. HyrosMarketing Attribution Software 8.4Paid

Strengths and trade-offs

  • SegmentStream — where it wins

    • Stitches identity across sessions, devices, browsers, and CRM records
    • Measures pipeline, closed-won revenue, offline conversions, and incrementality
    • Connects major ad, analytics, warehouse, API, and self-hosted environments

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published plan
    • Its broad measurement scope may exceed the needs of ad-only teams
    • Geographic incrementality experiments may not suit every testing program

  • Hyros — where it wins

    • Server-side and first-party tracking connect marketing touchpoints.
    • Custom models cover revenue, repeat sales, LTV, and offline conversions.
    • Broad ad, commerce, payment, CRM, and API integrations.

    Where it doesn't

    • No free plan is available.
    • Pricing varies by tracked monthly revenue.
    • The published plan list shows one named plan.

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update