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Head-to-head · Marketing Attribution Software

Adjust vs SegmentStream

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adjust #2 in Marketing Attribution Software 9.1/10 Pricing on request ✓ 3 of 4 features Visit Adjust
SegmentStream #5 in Marketing Attribution Software 8.7/10 Pricing on request ✓ 4 of 4 features Visit SegmentStream

Adjust leads on 0 checks, SegmentStream on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.1/10
  • Most featuresSegmentStream · 4 of 4

Adjust scores higher on our rubric for marketing attribution software: 9.1 against 8.7 out of 10; our editors rank them #2 and #5.

Adjust is the better fit for mature mobile attribution programs. SegmentStream is the better fit for enterprise teams needing advanced attribution.

  • Adjust fits best

    Mature mobile attribution programs

  • SegmentStream fits best

    Enterprise teams needing advanced attribution

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Side by side

Feature Adjust 9.1/10 Visit ↗ SegmentStream 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #2 in Marketing Attribution Software #5 in Marketing Attribution Software
Best for Mature mobile attribution programs Enterprise teams needing advanced attribution
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud, Self-hosted, Browser extension
Platforms Web Web
Support Email, Docs Docs, Email
Compliance GDPR, ISO 27001, 2FA GDPR
Integrations 3,000+ integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adjust 3/4 · SegmentStream 4/4
Multi-touch attribution ✓ ✓
Offline data attribution Not checked yet ✓ (best)
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Combines deterministic and probabilistic attribution with multi-touch reporting
  • Measures revenue, subscriptions, reattributions, and retargeting
  • Exports raw data and connects with 3,000 integrations
  • Stitches identity across sessions, devices, browsers, and CRM records
  • Measures pipeline, closed-won revenue, offline conversions, and incrementality
  • Connects major ad, analytics, warehouse, API, and self-hosted environments
Cons
  • No unlimited free plan; Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access
  • Pricing requires contacting sales rather than selecting a published plan
  • Its broad measurement scope may exceed the needs of ad-only teams
  • Geographic incrementality experiments may not suit every testing program
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes installs, reattributions, clicks, and impressions, with web attribution, campaign analytics, lifecycle reporting,…

Read the review →

SegmentStream is a marketing measurement platform for teams that need to connect advertising, web, app, CRM, commerce, and warehouse data. It combines identity graph stitching with configurable cross-channel attribution, predictive…

Read the review →
  1. AdjustMarketing Attribution Software 9.1Pricing on request
  2. SegmentStreamMarketing Attribution Software 8.7Pricing on request

Strengths and trade-offs

  • Adjust — where it wins

    • Combines deterministic and probabilistic attribution with multi-touch reporting
    • Measures revenue, subscriptions, reattributions, and retargeting
    • Exports raw data and connects with 3,000 integrations

    Where it doesn't

    • No unlimited free plan; Base is free only for the first year
    • Core and Enterprise pricing requires contacting sales
    • Base support is limited to English email and Help Center access

  • SegmentStream — where it wins

    • Stitches identity across sessions, devices, browsers, and CRM records
    • Measures pipeline, closed-won revenue, offline conversions, and incrementality
    • Connects major ad, analytics, warehouse, API, and self-hosted environments

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published plan
    • Its broad measurement scope may exceed the needs of ad-only teams
    • Geographic incrementality experiments may not suit every testing program
  • Adjust9.1/10 · Pricing on request

    A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.

    Visit AdjustFull verdict →
  • SegmentStream8.7/10 · Pricing on request

    Advanced attribution and budget optimization for complex, data-rich marketing teams.

    Visit SegmentStreamFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update