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Head-to-head · Marketing Attribution Software

Adjust vs Zobrx

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adjust #2 in Marketing Attribution Software 9.1/10 Pricing on request ✓ 3 of 4 features Visit Adjust
Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx

Adjust leads on 0 checks, Zobrx on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.1/10
  • Free planonly Zobrx
  • Free trialonly Zobrx
  • Most featuresZobrx · 4 of 4

Adjust scores higher on our rubric for marketing attribution software: 9.1 against 8.5 out of 10; our editors rank them #2 and #7.

Zobrx offers free plan; Adjust doesn't.

Adjust is the better fit for mature mobile attribution programs. Zobrx is the better fit for teams wanting broad attribution at low cost.

  • Adjust fits best

    Mature mobile attribution programs

  • Zobrx fits best

    Teams wanting broad attribution at low cost

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Side by side

Feature Adjust 9.1/10 Visit ↗ Zobrx 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #2 in Marketing Attribution Software #7 in Marketing Attribution Software
Best for Mature mobile attribution programs Teams wanting broad attribution at low cost
Pricing model Paid Free plan + paid
Starting price — $79/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email, Live chat, Phone · 24/7
Compliance GDPR, ISO 27001, 2FA GDPR, HIPAA, SSO/SAML, 2FA
Integrations 3,000+ integrations 92+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Adjust 3/4 · Zobrx 4/4
Multi-touch attribution ✓ ✓
Offline data attribution Not checked yet ✓ (best)
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not checked yet Not checked yet
Data retention Not checked yet Annual
Our review
Pros
  • Combines deterministic and probabilistic attribution with multi-touch reporting
  • Measures revenue, subscriptions, reattributions, and retargeting
  • Exports raw data and connects with 3,000 integrations
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
Cons
  • No unlimited free plan; Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes installs, reattributions, clicks, and impressions, with web attribution, campaign analytics, lifecycle reporting,…

Read the review →

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →
  1. AdjustMarketing Attribution Software 9.1Pricing on request
  2. ZobrxMarketing Attribution Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Adjust — where it wins

    • Combines deterministic and probabilistic attribution with multi-touch reporting
    • Measures revenue, subscriptions, reattributions, and retargeting
    • Exports raw data and connects with 3,000 integrations

    Where it doesn't

    • No unlimited free plan; Base is free only for the first year
    • Core and Enterprise pricing requires contacting sales
    • Base support is limited to English email and Help Center access

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history
  • Adjust9.1/10 · Pricing on request

    A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.

    Visit AdjustFull verdict →
  • Zobrx8.5/10 · Free plan · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update