Adjust vs Triple Whale

Adjust9.1Visit Triple Whale8.6Visit

Higher score Adjust #2 in Marketing Attribution Software 9.1/10 Pricing on request ✓ 3 of 4 features Visit Adjust

vs

Triple Whale #6 in Marketing Attribution Software 8.6/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

• Adjust fits best

  Mature mobile attribution programs

• Triple Whale fits best

  Ecommerce operators wanting free analytics breadth

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Adjust 9.1/10 Visit ↗	Triple Whale 8.6/10 Visit ↗
At a glance
Editor score	9.1	8.6
Ranking	#2 in Marketing Attribution Software	#6 in Marketing Attribution Software
Best for	Mature mobile attribution programs	Ecommerce operators wanting free analytics breadth
Pricing model	Paid	Free plan + paid
Starting price	—	—
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Docs	Docs
Compliance	GDPR, ISO 27001, 2FA	SOC 2, SSO/SAML
Integrations	3,000+ integrations	60+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adjust 3/4 · Triple Whale 0/4
Multi-touch attribution	✓ (best)	Not checked yet
Offline data attribution	Not checked yet	Not checked yet
Revenue attribution	✓ (best)	Not checked yet
Data warehouse export	✓ (best)	Not checked yet
Specs
Attribution models	Multi_touch	Not checked yet
Journey window	Not checked yet	Not checked yet
Data retention	Not checked yet	Not checked yet
Our review
Pros	Combines deterministic and probabilistic attribution with multi-touch reporting Measures revenue, subscriptions, reattributions, and retargeting Exports raw data and connects with 3,000 integrations	Free plan includes real-time data, attribution, AI, and 12 months of history Covers attribution, profit, inventory, retention, LTV, and product analytics Connects commerce, advertising, email, and customer engagement platforms
Cons	No unlimited free plan; Base is free only for the first year Core and Enterprise pricing requires contacting sales Base support is limited to English email and Help Center access	Paid packages are priced by annual GMV rather than a simple public rate Advanced measurement features such as MMM and incrementality are in Enterprise Its broad feature set is primarily oriented toward ecommerce and retail brands
Our verdict	Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes installs, reattributions, clicks, and impressions, with web attribution, campaign analytics, lifecycle reporting,… Read the review →	Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value… Read the review →

Strengths and trade-offs

• Adjust — where it wins

  • Combines deterministic and probabilistic attribution with multi-touch reporting
  • Measures revenue, subscriptions, reattributions, and retargeting
  • Exports raw data and connects with 3,000 integrations

  Where it doesn't

  • No unlimited free plan; Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access

• Triple Whale — where it wins

  • Free plan includes real-time data, attribution, AI, and 12 months of history
  • Covers attribution, profit, inventory, retention, LTV, and product analytics
  • Connects commerce, advertising, email, and customer engagement platforms

  Where it doesn't

  • Paid packages are priced by annual GMV rather than a simple public rate
  • Advanced measurement features such as MMM and incrementality are in Enterprise
  • Its broad feature set is primarily oriented toward ecommerce and retail brands

• Adjust9.1/10 · Pricing on request

  A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.

  Visit AdjustFull verdict →
• Triple Whale8.6/10 · Free plan

  A broad free analytics platform for ecommerce operators, with advanced measurement in paid tiers.

  Visit Triple WhaleFull verdict →