Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Marketing Attribution Software

Singular vs Triple Whale

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Singular #3 in Marketing Attribution Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Singular
Triple Whale #6 in Marketing Attribution Software 8.6/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

Singular leads on 0 checks, Triple Whale on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSingular · 8.9/10
  • Free planboth
  • Most featuresSingular · 4 of 4

Singular scores higher on our rubric for marketing attribution software: 8.9 against 8.6 out of 10; our editors rank them #3 and #6.

Singular is the better fit for mobile-first teams needing free attribution. Triple Whale is the better fit for ecommerce operators wanting free analytics breadth.

  • Singular fits best

    Mobile-first teams needing free attribution

  • Triple Whale fits best

    Ecommerce operators wanting free analytics breadth

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Singular 8.9/10 Visit ↗ Triple Whale 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #3 in Marketing Attribution Software #6 in Marketing Attribution Software
Best for Mobile-first teams needing free attribution Ecommerce operators wanting free analytics breadth
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Tickets, Docs Docs
Compliance GDPR, SSO/SAML, 2FA SOC 2, SSO/SAML
Integrations 1,000+ integrations 60+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Singular 4/4 · Triple Whale 0/4
Multi-touch attribution ✓ (best) Not checked yet
Offline data attribution ✓ (best) Not checked yet
Revenue attribution ✓ (best) Not checked yet
Data warehouse export ✓ (best) Not checked yet
Specs
Attribution models Multi_touch Not checked yet
Journey window Not checked yet Not checked yet
Data retention Limited Not checked yet
Our review
Pros
  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more
  • Free plan includes real-time data, attribution, AI, and 12 months of history
  • Covers attribution, profit, inventory, retention, LTV, and product analytics
  • Connects commerce, advertising, email, and customer engagement platforms
Cons
  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features
  • Paid packages are priced by annual GMV rather than a simple public rate
  • Advanced measurement features such as MMM and incrementality are in Enterprise
  • Its broad feature set is primarily oriented toward ecommerce and retail brands
Our verdict

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value…

Read the review →
  1. SingularMarketing Attribution Software 8.9Free plan
  2. Triple WhaleMarketing Attribution Software 8.6Free plan

Strengths and trade-offs

  • Singular — where it wins

    • Free mobile attribution, ROI analytics, and fraud prevention
    • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
    • Warehouse delivery through S3, Snowflake, BigQuery, and more

    Where it doesn't

    • User-level data retention is limited
    • Enterprise pricing is customized
    • Advanced support and onboarding are paid-tier features

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI, and 12 months of history
    • Covers attribution, profit, inventory, retention, LTV, and product analytics
    • Connects commerce, advertising, email, and customer engagement platforms

    Where it doesn't

    • Paid packages are priced by annual GMV rather than a simple public rate
    • Advanced measurement features such as MMM and incrementality are in Enterprise
    • Its broad feature set is primarily oriented toward ecommerce and retail brands

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update