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Head-to-head · Marketing Attribution Software

Adjust vs Singular

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adjust #2 in Marketing Attribution Software 9.1/10 Pricing on request ✓ 3 of 4 features Visit Adjust
Singular #3 in Marketing Attribution Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Singular

Adjust leads on 0 checks, Singular on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.1/10
  • Free planonly Singular
  • Most featuresSingular · 4 of 4

Adjust scores higher on our rubric for marketing attribution software: 9.1 against 8.9 out of 10; our editors rank them #2 and #3.

Singular offers free plan; Adjust doesn't.

Adjust is the better fit for mature mobile attribution programs. Singular is the better fit for mobile-first teams needing free attribution.

  • Adjust fits best

    Mature mobile attribution programs

  • Singular fits best

    Mobile-first teams needing free attribution

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Side by side

Feature Adjust 9.1/10 Visit ↗ Singular 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #2 in Marketing Attribution Software #3 in Marketing Attribution Software
Best for Mature mobile attribution programs Mobile-first teams needing free attribution
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android
Support Email, Docs Email, Tickets, Docs
Compliance GDPR, ISO 27001, 2FA GDPR, SSO/SAML, 2FA
Integrations 3,000+ integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adjust 3/4 · Singular 4/4
Multi-touch attribution ✓ ✓
Offline data attribution Not checked yet ✓ (best)
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not checked yet Not checked yet
Data retention Not checked yet Limited
Our review
Pros
  • Combines deterministic and probabilistic attribution with multi-touch reporting
  • Measures revenue, subscriptions, reattributions, and retargeting
  • Exports raw data and connects with 3,000 integrations
  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more
Cons
  • No unlimited free plan; Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access
  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes installs, reattributions, clicks, and impressions, with web attribution, campaign analytics, lifecycle reporting,…

Read the review →

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →
  1. AdjustMarketing Attribution Software 9.1Pricing on request
  2. SingularMarketing Attribution Software 8.9Free plan

Strengths and trade-offs

  • Adjust — where it wins

    • Combines deterministic and probabilistic attribution with multi-touch reporting
    • Measures revenue, subscriptions, reattributions, and retargeting
    • Exports raw data and connects with 3,000 integrations

    Where it doesn't

    • No unlimited free plan; Base is free only for the first year
    • Core and Enterprise pricing requires contacting sales
    • Base support is limited to English email and Help Center access

  • Singular — where it wins

    • Free mobile attribution, ROI analytics, and fraud prevention
    • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
    • Warehouse delivery through S3, Snowflake, BigQuery, and more

    Where it doesn't

    • User-level data retention is limited
    • Enterprise pricing is customized
    • Advanced support and onboarding are paid-tier features
  • Adjust9.1/10 · Pricing on request

    A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.

    Visit AdjustFull verdict →
  • Singular8.9/10 · Free plan

    Broad mobile and web attribution with a free starting tier and warehouse delivery.

    Visit SingularFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update