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Head-to-head · Marketing Attribution Software

Singular vs Zobrx

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Singular #3 in Marketing Attribution Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Singular
Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx

Singular leads on 0 checks, Zobrx on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSingular · 8.9/10
  • Free planboth
  • Free trialonly Zobrx

Singular scores higher on our rubric for marketing attribution software: 8.9 against 8.5 out of 10; our editors rank them #3 and #7.

On data retention, Zobrx gives you Annual where Singular offers Limited.

Singular is the better fit for mobile-first teams needing free attribution. Zobrx is the better fit for teams wanting broad attribution at low cost.

  • Singular fits best

    Mobile-first teams needing free attribution

  • Zobrx fits best

    Teams wanting broad attribution at low cost

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Singular 8.9/10 Visit ↗ Zobrx 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #3 in Marketing Attribution Software #7 in Marketing Attribution Software
Best for Mobile-first teams needing free attribution Teams wanting broad attribution at low cost
Pricing model Free plan + paid Free plan + paid
Starting price — $79/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android Web
Support Email, Tickets, Docs Email, Live chat, Phone · 24/7
Compliance GDPR, SSO/SAML, 2FA GDPR, HIPAA, SSO/SAML, 2FA
Integrations 1,000+ integrations 92+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Singular 4/4 · Zobrx 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not checked yet Not checked yet
Data retention Limited Annual
Our review
Pros
  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
Cons
  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
Our verdict

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →
  1. SingularMarketing Attribution Software 8.9Free plan
  2. ZobrxMarketing Attribution Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Singular — where it wins

    • Free mobile attribution, ROI analytics, and fraud prevention
    • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
    • Warehouse delivery through S3, Snowflake, BigQuery, and more

    Where it doesn't

    • User-level data retention is limited
    • Enterprise pricing is customized
    • Advanced support and onboarding are paid-tier features

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history
  • Singular8.9/10 · Free plan

    Broad mobile and web attribution with a free starting tier and warehouse delivery.

    Visit SingularFull verdict →
  • Zobrx8.5/10 · Free plan · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update