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Head-to-head · Marketing Attribution Software

Kochava vs Triple Whale

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Kochava #4 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Kochava
Triple Whale #6 in Marketing Attribution Software 8.6/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

Kochava leads on 0 checks, Triple Whale on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.8/10
  • Free planboth
  • Most featuresKochava · 4 of 4

Kochava scores higher on our rubric for marketing attribution software: 8.8 against 8.6 out of 10; our editors rank them #4 and #6.

Kochava is the better fit for mature omnichannel mobile marketers. Triple Whale is the better fit for ecommerce operators wanting free analytics breadth.

  • Kochava fits best

    Mature omnichannel mobile marketers

  • Triple Whale fits best

    Ecommerce operators wanting free analytics breadth

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kochava 8.8/10 Visit ↗ Triple Whale 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #4 in Marketing Attribution Software #6 in Marketing Attribution Software
Best for Mature omnichannel mobile marketers Ecommerce operators wanting free analytics breadth
Pricing model Free plan + paid Free plan + paid
Starting price $500/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Docs
Compliance GDPR SOC 2, SSO/SAML
Integrations 5,000+ integrations 60+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kochava 4/4 · Triple Whale 0/4
Multi-touch attribution ✓ (best) Not checked yet
Offline data attribution ✓ (best) Not checked yet
Revenue attribution ✓ (best) Not checked yet
Data warehouse export ✓ (best) Not checked yet
Specs
Attribution models Multi_touch Not checked yet
Journey window 30 days Not checked yet
Data retention Unlimited Not checked yet
Our review
Pros
  • Measures mobile, web, CTV, and offline campaigns
  • Supports revenue, subscription, lifetime-value, and ROAS measurement
  • Includes deep links, fraud prevention, exports, and audience activation
  • Free plan includes real-time data, attribution, AI, and 12 months of history
  • Covers attribution, profit, inventory, retention, LTV, and product analytics
  • Connects commerce, advertising, email, and customer engagement platforms
Cons
  • Foundation starts at $500 per month
  • Enterprise features require a $2,000 monthly plan
  • Breadth may exceed the needs of single-channel marketers
  • Paid packages are priced by annual GMV rather than a simple public rate
  • Advanced measurement features such as MMM and incrementality are in Enterprise
  • Its broad feature set is primarily oriented toward ecommerce and retail brands
Our verdict

Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and…

Read the review →

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value…

Read the review →
  1. KochavaMarketing Attribution Software 8.8Free plan
  2. Triple WhaleMarketing Attribution Software 8.6Free plan

Strengths and trade-offs

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Supports revenue, subscription, lifetime-value, and ROAS measurement
    • Includes deep links, fraud prevention, exports, and audience activation

    Where it doesn't

    • Foundation starts at $500 per month
    • Enterprise features require a $2,000 monthly plan
    • Breadth may exceed the needs of single-channel marketers

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI, and 12 months of history
    • Covers attribution, profit, inventory, retention, LTV, and product analytics
    • Connects commerce, advertising, email, and customer engagement platforms

    Where it doesn't

    • Paid packages are priced by annual GMV rather than a simple public rate
    • Advanced measurement features such as MMM and incrementality are in Enterprise
    • Its broad feature set is primarily oriented toward ecommerce and retail brands

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update