Triple Whale vs Zobrx

Triple Whale8.6Visit Zobrx8.5Visit

Higher score Triple Whale #6 in Marketing Attribution Software 8.6/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

vs

Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx

• Triple Whale fits best

  Ecommerce operators wanting free analytics breadth

• Zobrx fits best

  Teams wanting broad attribution at low cost

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Triple Whale 8.6/10 Visit ↗	Zobrx 8.5/10 Visit ↗
At a glance
Editor score	8.6	8.5
Ranking	#6 in Marketing Attribution Software	#7 in Marketing Attribution Software
Best for	Ecommerce operators wanting free analytics breadth	Teams wanting broad attribution at low cost
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$79/mo
Free plan	✓	✓
Free trial	—	14 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Live chat, Phone · 24/7
Compliance	SOC 2, SSO/SAML	GDPR, HIPAA, SSO/SAML, 2FA
Integrations	60+ integrations	92+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · Zobrx 4/4
Multi-touch attribution	Not checked yet	✓ (best)
Offline data attribution	Not checked yet	✓ (best)
Revenue attribution	Not checked yet	✓ (best)
Data warehouse export	Not checked yet	✓ (best)
Specs
Attribution models	Not checked yet	Multi_touch
Journey window	Not checked yet	Not checked yet
Data retention	Not checked yet	Annual
Our review
Pros	Free plan includes real-time data, attribution, AI, and 12 months of history Covers attribution, profit, inventory, retention, LTV, and product analytics Connects commerce, advertising, email, and customer engagement platforms	Covers Markov, Shapley, MMM, geo-lift and other attribution models Connects ad, CRM, ecommerce, analytics and warehouse systems Offers a free plan plus offline conversion and identity-resolution features
Cons	Paid packages are priced by annual GMV rather than a simple public rate Advanced measurement features such as MMM and incrementality are in Enterprise Its broad feature set is primarily oriented toward ecommerce and retail brands	The Free plan is limited to 3 Shopify stores and 1 team seat The Free plan retains only the last 30 days of data The product's 2024 origin means a shorter operating history
Our verdict	Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value… Read the review →	Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline… Read the review →

Strengths and trade-offs

• Triple Whale — where it wins

  • Free plan includes real-time data, attribution, AI, and 12 months of history
  • Covers attribution, profit, inventory, retention, LTV, and product analytics
  • Connects commerce, advertising, email, and customer engagement platforms

  Where it doesn't

  • Paid packages are priced by annual GMV rather than a simple public rate
  • Advanced measurement features such as MMM and incrementality are in Enterprise
  • Its broad feature set is primarily oriented toward ecommerce and retail brands

• Zobrx — where it wins

  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features

  Where it doesn't

  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history

• Triple Whale8.6/10 · Free plan

  A broad free analytics platform for ecommerce operators, with advanced measurement in paid tiers.

  Visit Triple WhaleFull verdict →
• Zobrx8.5/10 · Free plan · 14-day trial

  Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

  Visit ZobrxFull verdict →