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Head-to-head · Marketing Attribution Software

Triple Whale vs Hyros

  • Updated Nov 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Triple Whale #6 in Marketing Attribution Software 8.6/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale
Hyros #8 in Marketing Attribution Software 8.4/10 Paid ✓ 3 of 4 features Visit Hyros

Triple Whale leads on 1 check, Hyros on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTriple Whale · 8.6/10
  • Free planonly Triple Whale
  • Most featuresHyros · 3 of 4

Triple Whale scores higher on our rubric for marketing attribution software: 8.6 against 8.4 out of 10; our editors rank them #6 and #8.

Triple Whale offers free plan; Hyros doesn't.

Triple Whale is the better fit for ecommerce operators wanting free analytics breadth. Hyros is the better fit for revenue-focused marketers seeking a low entry price.

  • Triple Whale fits best

    Ecommerce operators wanting free analytics breadth

  • Hyros fits best

    Revenue-focused marketers seeking a low entry price

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Triple Whale 8.6/10 Visit ↗ Hyros 8.4/10 Visit ↗
At a glance
Editor score 8.6 8.4
Ranking #6 in Marketing Attribution Software #8 in Marketing Attribution Software
Best for Ecommerce operators wanting free analytics breadth Revenue-focused marketers seeking a low entry price
Pricing model Free plan + paid Paid
Starting price — $69/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Community, Docs
Compliance SOC 2, SSO/SAML SOC 2, GDPR, SSO/SAML
Integrations 60+ integrations 70+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · Hyros 3/4
Multi-touch attribution Not checked yet ✓ (best)
Offline data attribution Not checked yet ✓ (best)
Revenue attribution Not checked yet ✓ (best)
Data warehouse export Not checked yet Not checked yet
Specs
Attribution models Not checked yet Custom
Journey window Not checked yet Not checked yet
Data retention Not checked yet Unlimited
Our review
Pros
  • Free plan includes real-time data, attribution, AI, and 12 months of history
  • Covers attribution, profit, inventory, retention, LTV, and product analytics
  • Connects commerce, advertising, email, and customer engagement platforms
  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.
Cons
  • Paid packages are priced by annual GMV rather than a simple public rate
  • Advanced measurement features such as MMM and incrementality are in Enterprise
  • Its broad feature set is primarily oriented toward ecommerce and retail brands
  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.
Our verdict

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value…

Read the review →

Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,…

Read the review →
  1. Triple WhaleMarketing Attribution Software 8.6Free plan
  2. HyrosMarketing Attribution Software 8.4Paid

Strengths and trade-offs

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI, and 12 months of history
    • Covers attribution, profit, inventory, retention, LTV, and product analytics
    • Connects commerce, advertising, email, and customer engagement platforms

    Where it doesn't

    • Paid packages are priced by annual GMV rather than a simple public rate
    • Advanced measurement features such as MMM and incrementality are in Enterprise
    • Its broad feature set is primarily oriented toward ecommerce and retail brands

  • Hyros — where it wins

    • Server-side and first-party tracking connect marketing touchpoints.
    • Custom models cover revenue, repeat sales, LTV, and offline conversions.
    • Broad ad, commerce, payment, CRM, and API integrations.

    Where it doesn't

    • No free plan is available.
    • Pricing varies by tracked monthly revenue.
    • The published plan list shows one named plan.

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update