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Head-to-head · Marketing Attribution Software

Zobrx vs Hyros

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx
Hyros #8 in Marketing Attribution Software 8.4/10 Paid ✓ 3 of 4 features Visit Hyros

Zobrx leads on 1 check, Hyros on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZobrx · 8.5/10
  • Lowest starting priceHyros · $69/mo
  • Free planonly Zobrx
  • Free trialonly Zobrx
  • Most featuresZobrx · 4 of 4

Zobrx scores higher on our rubric for marketing attribution software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Zobrx offers free plan; Hyros doesn't. Hyros is cheaper to start at $69/mo against $79/mo. On attribution models, Hyros gives you Custom where Zobrx offers Multi_touch. On data retention, Hyros gives you Unlimited where Zobrx offers Annual.

Zobrx is the better fit for teams wanting broad attribution at low cost. Hyros is the better fit for revenue-focused marketers seeking a low entry price.

  • Zobrx fits best

    Teams wanting broad attribution at low cost

  • Hyros fits best

    Revenue-focused marketers seeking a low entry price

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zobrx 8.5/10 Visit ↗ Hyros 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Marketing Attribution Software #8 in Marketing Attribution Software
Best for Teams wanting broad attribution at low cost Revenue-focused marketers seeking a low entry price
Pricing model Free plan + paid Paid
Starting price $79/mo $69/mo (best)
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Phone · 24/7 Email, Community, Docs
Compliance GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML
Integrations 92+ integrations 70+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zobrx 4/4 · Hyros 3/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ (best) Not checked yet
Specs
Attribution models Multi_touch Custom
Journey window Not checked yet Not checked yet
Data retention Annual Unlimited
Our review
Pros
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.
Cons
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.
Our verdict

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →

Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,…

Read the review →
  1. ZobrxMarketing Attribution Software 8.5Free plan · 14-day trial
  2. HyrosMarketing Attribution Software 8.4Paid

Strengths and trade-offs

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history

  • Hyros — where it wins

    • Server-side and first-party tracking connect marketing touchpoints.
    • Custom models cover revenue, repeat sales, LTV, and offline conversions.
    • Broad ad, commerce, payment, CRM, and API integrations.

    Where it doesn't

    • No free plan is available.
    • Pricing varies by tracked monthly revenue.
    • The published plan list shows one named plan.
  • Zobrx8.5/10 · Free plan · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →
  • Hyros8.4/10 · Paid

    A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.

    Visit HyrosFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update