Singular review
Broad mobile and web attribution with a free starting tier and warehouse delivery.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console channels. Its free plan covers mobile attribution, ad monetization reporting and attribution, ROI analytics, cost aggregation, fraud prevention, and APIs, making it a practical starting point for teams that need core measurement without an initial subscription fee.
The platform’s breadth is its clearest strength. Mobile measurement includes click, impression, re-engagement, SDK, and SKAdNetwork tracking, while configurable multi-touch attribution supports weighting and assist reporting. Web attribution, web-to-app attribution, deep linking, and deferred deep linking extend measurement beyond app installs. Campaign cost aggregation, ROI reporting, revenue attribution, ad monetization reporting, fraud prevention, and modeled SKAdNetwork analytics give growth teams several ways to connect marketing activity with outcomes. Teams focused only on basic install counts may not need this wider feature set.
Singular also fits organizations that need data beyond a dashboard. Reporting APIs, exports, webhooks, BI postbacks, and marketing ETL support delivery to S3, Snowflake, BigQuery, Redshift, and Databricks. The Growth plan adds technical support, a Customer Experience Team, solutions-engineer onboarding, and optional automated data exports. Enterprise adds a dedicated Customer Success Manager, an enterprise-grade SLA, cross-device attribution, 365-day cohorts, and Single Sign-On. The free tier suits mobile-first teams starting with attribution; organizations needing extended retention, enterprise controls, or higher-touch onboarding should consider the paid tiers.
Singular pros and cons
- Where it wins
- Free mobile attribution, ROI analytics, and fraud prevention
- Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
- Warehouse delivery through S3, Snowflake, BigQuery, and more
- Where it doesn't
- User-level data retention is limited
- Enterprise pricing is customized
- Advanced support and onboarding are paid-tier features
Singular fact sheet, pricing and score →
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