Adapty
Adapty: AI-assisted subscription optimization with paywalls, analytics, testing, and IAP infrastructure. Ranked #7 of 19 in Game Monetization Software by our editors (8.4/10); pricing: Free plan; best for subscription teams wanting AI-assisted optimization.
At a glance
- Editor score8.4 / 10
- PricingFree plan
- Best forSubscription teams wanting AI-assisted optimization
- Free planYes
- Paid from$1/mo
- Founded2019 · New York City, United States
- Facts checked21 Sep 2026
Where it wins
- Cross-platform IAP and subscription status synchronization
- Paywall, onboarding, segmentation, and A/B testing tools
- AI-assisted pricing with analytics and attribution integrations
Where it doesn't
- Pro pricing is based on monthly revenue, not a fixed fee
- Priority support and dedicated success management require Enterprise
- The product is centered on app subscriptions and in-app purchases
Our verdict on Adapty
Adapty is a cloud platform for developers, marketers, and product teams managing mobile app subscriptions and in-app purchases. Its toolkit covers cross-platform purchase infrastructure, subscription status synchronization, no-code paywalls and onboarding, revenue and LTV analytics, audience segmentation, personalization, and A/B testing. Support includes iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor, and web payments through Stripe and Paddle, making it suited to teams working across several development stacks.
Pricing is structured around the Pro Free, Pro, and Enterprise plans. Pro Free costs $0 per month and includes the full growth toolkit with no fixed costs while the account remains below the plan's monthly revenue threshold. Pro also includes the full growth toolkit, with pricing set at 1% of monthly revenue after that threshold. Enterprise adds priority support, a dedicated success manager, custom data exports, custom contracts and SLAs, and US or EU data residency. This makes the free plan relevant for early-stage teams, while larger organizations can select a service and data-residency arrangement aligned with their operating needs.
Adapty's strongest fit is for teams that want experimentation and monetization analysis in the same system. They can test prices, paywalls, flows, and onboardings, use segmentation and personalization, and connect analytics or attribution through AppsFlyer, Amplitude, Firebase, Meta, and Apple Ads. Server-side APIs, webhooks, and data export extend the platform into existing product and data workflows. Teams seeking subscription optimization across mobile platforms should consider Adapty; organizations needing a conventional fixed-price product or a broader non-subscription monetization focus may prefer an alternative.
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Adapty pricing
All 3 Adapty plans and prices →
Adapty fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $1/mo |
| Rewarded ads | Not verified |
| In-app purchases | Yes |
| Subscriptions | Yes |
| Ad mediation | Not verified |
| Revenue analytics | Yes |
| A/B testing | Yes |
| Supported platforms | iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor, web payments via Stripe and Paddle |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Live chat, Community, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: AppsFlyer, Amplitude, Firebase, Meta, Apple Ads, Stripe … See all → |
| Pricing | Free plan (source) |
| Website | adapty.io |
| Facts checked | 21 Sep 2026 |
Adapty integrations
Adapty lists 8 integrations on its own site.
- AppsFlyer
- Amplitude
- Firebase
- Meta
- Apple Ads
- Stripe
- Paddle
- Webhooks
Alternatives to Adapty
- XsollaA broad game-commerce platform for global payments, taxes, subscriptions, and digital delivery.9.4
- TebexA low-cost game webstore platform with subscriptions, tax handling, and API checkout.8.9
- Appcharge Web StoreA feature-rich direct-to-player webstore for LiveOps-focused mobile game publishers.8.8
Adapty vs the competition
- Adapty vs Xsolla
- Adapty vs Tebex
- Adapty vs Appcharge Web Store
- Adapty vs PlayFab
- Adapty vs RevenueCat
- Adapty vs Qonversion
Compare Adapty with any tool side by side →
Also Ranked In
Adapty is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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