Amplitude vs KISSmetrics

Amplitude8.8Visit KISSmetrics6.6Visit

Higher score Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude

vs

KISSmetrics #26 in Web Analytics Tools 6.6/10 Free plan Free plan✓ 4 of 5 features Visit KISSmetrics

• Amplitude fits best

  Mature product analytics and experimentation

• KISSmetrics fits best

  Teams focused on customer behavior and retention

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Side by side

Feature	Amplitude 8.8/10 Visit ↗	KISSmetrics 6.6/10 Visit ↗
At a glance
Editor score	8.8	6.6
Ranking	#5 in Web Analytics Tools	#26 in Web Analytics Tools
Best for	Mature product analytics and experimentation	Teams focused on customer behavior and retention
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$79/mo
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Docs
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML	GDPR
Integrations	159+ integrations	30+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Amplitude 5/5 · KISSmetrics 4/5
Event tracking	✓	✓
Conversion funnels	✓	✓
Session recordings	✓ (best)	—
Ecommerce tracking	✓	✓
API access	✓	✓
Specs
Monthly visitor limit	Not checked yet	Not checked yet
Data retention	Extended	Not checked yet
Our review
Pros	Permanent Free plan includes 2 million events per month Combines funnels, retention, replay, ecommerce, and experimentation Supports web, mobile, APIs, and six listed integrations	Person-level identity resolution across devices Funnels, cohorts, retention, revenue, and lifecycle reporting Free plan with API access and core analytics reports
Cons	Free plan limits events and monthly session replays Advanced controls require Growth or Enterprise Growth and Enterprise use custom event-based pricing	Growth starts at $99 per month Free plan is limited to 100,000 events per month Free plan includes three seats
Our verdict	Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel… Read the review →	KISSmetrics is a person-level analytics platform for growth, product, marketing, SaaS, and ecommerce teams. It captures website and application events, connects activity to people across devices, and turns that data into dashboards,… Read the review →

Strengths and trade-offs

• Amplitude — where it wins

  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations

  Where it doesn't

  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing

• KISSmetrics — where it wins

  • Person-level identity resolution across devices
  • Funnels, cohorts, retention, revenue, and lifecycle reporting
  • Free plan with API access and core analytics reports

  Where it doesn't

  • Growth starts at $99 per month
  • Free plan is limited to 100,000 events per month
  • Free plan includes three seats

• Amplitude8.8/10 · Free plan

  Deep product analytics with replay, experimentation, ecommerce, AI, and a permanent free plan.

  Visit AmplitudeFull verdict →
• KISSmetrics6.6/10 · Free plan

  A strong fit for customer behavior and retention analysis, with a costly paid entry point.

  Visit KISSmetricsFull verdict →