Head-to-head · Cohort Analysis Software
Amplitude vs ChartMogul
Amplitude leads on 0 checks, ChartMogul on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAmplitude · 9.3/10
- Free planboth
- Free trialonly ChartMogul
Amplitude scores higher on our rubric for cohort analysis software: 9.3 against 8.3 out of 10; our editors rank them #2 and #8.
Amplitude is the better fit for organizations wanting broad product analytics coverage. ChartMogul is the better fit for revenue teams combining cohorts with CRM forecasting.
- Amplitude fits best
Organizations wanting broad product analytics coverage
- ChartMogul fits best
Revenue teams combining cohorts with CRM forecasting
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Side by side
| Feature | Amplitude 9.3/10 Visit ↗ | ChartMogul 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.3 |
| Ranking | #2 in Cohort Analysis Software | #8 in Cohort Analysis Software |
| Best for | Organizations wanting broad product analytics coverage | Revenue teams combining cohorts with CRM forecasting |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | $1,188/yr |
| Free plan | ✓ | ✓ |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Docs | Email, Community, Docs |
| Compliance | SOC 2, GDPR, HIPAA, SSO/SAML | SOC 2, GDPR, 2FA |
| Integrations | 159+ integrations | 25+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Amplitude 0/6 · ChartMogul 0/6 | ||
| Retention cohort reports | Not checked yet | Not checked yet |
| Revenue cohort analysis | Not checked yet | Not checked yet |
| Behavioral cohorts | Not checked yet | Not checked yet |
| Lifecycle cohort reports | Not checked yet | Not checked yet |
| Warehouse data import | Not checked yet | Not checked yet |
| Data export | Not checked yet | Not checked yet |
| Specs | ||
| Tracked users limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Amplitude brings behavioral event tracking, product and web analytics, retention cohorts, funnels, session replay, experimentation, activation, integrations, and APIs into one platform. Product, marketing, data, and engineering teams can… Read the review → |
ChartMogul combines subscription analytics and CRM capabilities for SaaS founders and revenue teams. It imports billing, customer, lead, opportunity, product-usage and marketing data, then standardizes recurring-revenue metrics such as… Read the review → |
Strengths and trade-offs
Amplitude — where it wins
- Retention cohorts, funnels, event properties, and sequential paths
- Session replay plus ecommerce revenue, AOV, and cart-drop-off analysis
- 159 integrations, REST APIs, SAML SSO, and enterprise controls
Where it doesn't
- Growth and Enterprise plans use custom pricing
- Plus is usage-based and scales by event volume
- Published support channels list documentation only
ChartMogul — where it wins
- Cohort, retention, churn and LTV analysis for subscription businesses
- CRM, billing and warehouse data combined in one reporting workflow
- Forecast modeling, segmentation, dashboards and AI-powered analysis
Where it doesn't
- Free access is limited to startups under $120K ARR
- Pro pricing starts at $1,188 annually and varies by ARR bands
- A 14-day trial requires a conversation and connected data
- Amplitude9.3/10 · Free plan
Broad product analytics with cohorts, funnels, replay, ecommerce analysis, and integrations.
Visit AmplitudeFull verdict → - ChartMogul8.3/10 · Free plan · 14-day trial
Cohort, retention and forecast analytics connected to billing systems and CRM workflows.
Visit ChartMogulFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







