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Head-to-head · Cohort Analysis Software

Heap vs ChartMogul

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Heap #4 in Cohort Analysis Software 8.8/10 Free plan Free plan✓ 0 of 6 features Visit Heap
ChartMogul #8 in Cohort Analysis Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit ChartMogul

Heap leads on 0 checks, ChartMogul on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHeap · 8.8/10
  • Free planboth
  • Free trialonly ChartMogul

Heap scores higher on our rubric for cohort analysis software: 8.8 against 8.3 out of 10; our editors rank them #4 and #8.

Heap is the better fit for teams needing automatic web and mobile cohorts. ChartMogul is the better fit for revenue teams combining cohorts with CRM forecasting.

  • Heap fits best

    Teams needing automatic web and mobile cohorts

  • ChartMogul fits best

    Revenue teams combining cohorts with CRM forecasting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Heap 8.8/10 Visit ↗ ChartMogul 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #4 in Cohort Analysis Software #8 in Cohort Analysis Software
Best for Teams needing automatic web and mobile cohorts Revenue teams combining cohorts with CRM forecasting
Pricing model Free plan + paid Free plan + paid
Starting price — $1,188/yr
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android, macOS Web
Support Email, Community, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, GDPR, 2FA
Integrations 14 integrations 25+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Heap 0/6 · ChartMogul 0/6
Retention cohort reports Not checked yet Not checked yet
Revenue cohort analysis Not checked yet Not checked yet
Behavioral cohorts Not checked yet Not checked yet
Lifecycle cohort reports Not checked yet Not checked yet
Warehouse data import Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Tracked users limit Not checked yet Not checked yet
Our review
Pros
  • Automatic capture covers clicks, pageviews, forms, and change events
  • Funnels, journeys, retention, ecommerce, and session replay in one platform
  • Web, iOS, Android, APIs, and broad CRM and marketing integrations
  • Cohort, retention, churn and LTV analysis for subscription businesses
  • CRM, billing and warehouse data combined in one reporting workflow
  • Forecast modeling, segmentation, dashboards and AI-powered analysis
Cons
  • Free plan limits data history to 6 months and sessions to 10k monthly
  • Session Replay is an add-on on the Pro tier
  • Growth uses estimate pricing; Pro and Premier use custom session pricing
  • Free access is limited to startups under $120K ARR
  • Pro pricing starts at $1,188 annually and varies by ARR bands
  • A 14-day trial requires a conversation and connected data
Our verdict

Heap is a digital insights and product analytics platform for teams studying how customers use websites and applications. It automatically captures clicks, pageviews, form submissions, and change events, while also supporting configurable…

Read the review →

ChartMogul combines subscription analytics and CRM capabilities for SaaS founders and revenue teams. It imports billing, customer, lead, opportunity, product-usage and marketing data, then standardizes recurring-revenue metrics such as…

Read the review →
  1. HeapCohort Analysis Software 8.8Free plan
  2. ChartMogulCohort Analysis Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Heap — where it wins

    • Automatic capture covers clicks, pageviews, forms, and change events
    • Funnels, journeys, retention, ecommerce, and session replay in one platform
    • Web, iOS, Android, APIs, and broad CRM and marketing integrations

    Where it doesn't

    • Free plan limits data history to 6 months and sessions to 10k monthly
    • Session Replay is an add-on on the Pro tier
    • Growth uses estimate pricing; Pro and Premier use custom session pricing

  • ChartMogul — where it wins

    • Cohort, retention, churn and LTV analysis for subscription businesses
    • CRM, billing and warehouse data combined in one reporting workflow
    • Forecast modeling, segmentation, dashboards and AI-powered analysis

    Where it doesn't

    • Free access is limited to startups under $120K ARR
    • Pro pricing starts at $1,188 annually and varies by ARR bands
    • A 14-day trial requires a conversation and connected data
  • Heap8.8/10 · Free plan

    Cross-platform cohort analytics with automatic capture, funnels, retention, and replay.

    Visit HeapFull verdict →
  • ChartMogul8.3/10 · Free plan · 14-day trial

    Cohort, retention and forecast analytics connected to billing systems and CRM workflows.

    Visit ChartMogulFull verdict →

More comparisons

All cohort analysis software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update