Head-to-head · Cohort Analysis Software
KISSmetrics vs ChartMogul
KISSmetrics leads on 0 checks, ChartMogul on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreKISSmetrics · 8.6/10
- Free planboth
- Free trialonly ChartMogul
KISSmetrics scores higher on our rubric for cohort analysis software: 8.6 against 8.3 out of 10; our editors rank them #5 and #8.
KISSmetrics is the better fit for teams focused on person-level behavioral cohorts. ChartMogul is the better fit for revenue teams combining cohorts with CRM forecasting.
- KISSmetrics fits best
Teams focused on person-level behavioral cohorts
- ChartMogul fits best
Revenue teams combining cohorts with CRM forecasting
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Side by side
| Feature | KISSmetrics 8.6/10 Visit ↗ | ChartMogul 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.3 |
| Ranking | #5 in Cohort Analysis Software | #8 in Cohort Analysis Software |
| Best for | Teams focused on person-level behavioral cohorts | Revenue teams combining cohorts with CRM forecasting |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $79/mo | $1,188/yr |
| Free plan | ✓ | ✓ |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Docs | Email, Community, Docs |
| Compliance | GDPR | SOC 2, GDPR, 2FA |
| Integrations | 30+ integrations | 25+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features KISSmetrics 0/6 · ChartMogul 0/6 | ||
| Retention cohort reports | Not checked yet | Not checked yet |
| Revenue cohort analysis | Not checked yet | Not checked yet |
| Behavioral cohorts | Not checked yet | Not checked yet |
| Lifecycle cohort reports | Not checked yet | Not checked yet |
| Warehouse data import | Not checked yet | Not checked yet |
| Data export | Not checked yet | Not checked yet |
| Specs | ||
| Tracked users limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | KISSmetrics is a person-based web analytics platform for product, marketing, SaaS, and ecommerce teams. It captures behavioral events, resolves activity to individual users across devices, and turns that data into conversion funnels,… Read the review → |
ChartMogul combines subscription analytics and CRM capabilities for SaaS founders and revenue teams. It imports billing, customer, lead, opportunity, product-usage and marketing data, then standardizes recurring-revenue metrics such as… Read the review → |
Strengths and trade-offs
KISSmetrics — where it wins
- Person-level identity resolution links behavior across devices
- Funnels, cohorts, retention, paths, and revenue reports in one platform
- Free workspace includes autocapture, core reports, APIs, and 100k events/month
Where it doesn't
- No session recording capability
- Cloud deployment may not suit teams requiring on-premises hosting
- The $79 Growth rate requires annual billing
ChartMogul — where it wins
- Cohort, retention, churn and LTV analysis for subscription businesses
- CRM, billing and warehouse data combined in one reporting workflow
- Forecast modeling, segmentation, dashboards and AI-powered analysis
Where it doesn't
- Free access is limited to startups under $120K ARR
- Pro pricing starts at $1,188 annually and varies by ARR bands
- A 14-day trial requires a conversation and connected data
- KISSmetrics8.6/10 · Free plan
A person-focused analytics suite with cohort depth, APIs, and a useful free workspace.
Visit KISSmetricsFull verdict → - ChartMogul8.3/10 · Free plan · 14-day trial
Cohort, retention and forecast analytics connected to billing systems and CRM workflows.
Visit ChartMogulFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





