Helium 10 review
A broad Amazon-led toolkit covering research, profitability, ads, inventory, and customer analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Helium 10 is ecommerce analytics and operations software for sellers and brands working across Amazon, Walmart, and TikTok Shop. It brings product and keyword research, listing creation and optimization, advertising management, inventory operations, competitor tracking, customer analytics, and business dashboards into one platform. Its profitability tools cover revenue, costs, profit, margins, advertising performance, inventory, orders, and product-level results, making it suited to individual sellers, growing brands, agencies, and enterprise teams that want a broad marketplace view.
The published plans show a freemium entry point. Free includes limited access to marketplace tools, limited Chrome Extension access, and a profitability calculator. Platinum costs $129 per month with monthly billing or $99 per month with annual billing, adding product and keyword research, basic performance tracking, limited profit reporting, and inventory management. Diamond costs $359 monthly or $279 monthly with annual billing, adding profit and loss reporting, rules-based advertising, dayparting, an AI agent, and long-term keyword trend analysis. Enterprise costs $1,499 per month with annual billing and adds a dedicated customer success manager, custom onboarding, expanded usage limits, global market intelligence, weekly sessions, and 1:1 coaching.
Helium 10’s main strength is breadth: it combines storefront operations, advertising, profitability, competitor and market tracking, repeat-purchase and lifetime-value analytics, and AI commerce features. It is available on web, iOS, Android, and through a Chrome Extension, with integrations for Amazon, Walmart, TikTok Shop, and Amazon MCF. The platform also includes MCP integration, although its documentation states that MCP data refreshes periodically. Choose Helium 10 if you want one system for Amazon-led marketplace research and operations. Sellers seeking only a narrow analytics function may find its wider feature set and higher paid tiers unnecessary.
Helium 10 pros and cons
- Where it wins
- Covers research, listings, advertising, inventory, and profitability
- Tracks revenue, costs, profit, margins, orders, and product performance
- Supports Amazon, Walmart, TikTok Shop, and Amazon MCF
- Where it doesn't
- Free access is limited across marketplace tools and the Chrome Extension
- Advanced automation and reporting require higher-priced plans
- MCP data refreshes periodically rather than continuously
Helium 10 fact sheet, pricing and score →
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