Ahrefs
Ahrefs: A broad SEO suite with a free plan and paid tiers for growing workflows. Ranked #2 of 245 in SEO Tools by our editors (9.3/10); pricing: Free plan; best for all-in-one SEO teams seeking strong value.
At a glance
- Editor score9.3 / 10
- PricingFree plan
- Best forAll-in-one SEO teams seeking strong value
- Free planYes
- Paid from$29/mo
- Keyword researchYes
- Founded2010 · Singapore
- Facts checked20 Sep 2026
Where it wins
- Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
- Free plan plus monthly entry pricing at $29
- Seven integrations, API access, and web-based workflows
Where it doesn't
- Starter limits tracking to 50 keywords and includes 200 monthly credits
- Advanced and Enterprise pricing rises to $449 and $1,499 per month
- Enterprise requires an annual commitment
Our verdict on Ahrefs
Ahrefs is an SEO and marketing platform for marketers, agencies, SEO professionals, businesses, and content teams. Its toolkit spans keyword research, competitor analysis, backlink analysis, technical site auditing, rank tracking, content research, reporting, and AI visibility monitoring. The product is available on the web and through an API, making it suitable for teams that need both standard SEO workflows and programmatic access.
Pricing ranges from a free plan to enterprise coverage. Ahrefs Free provides limited access to Site Explorer and Site Audit. Starter costs $29 per month and includes 200 credits, 50 Rank Tracker keywords, Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker. Lite is $129 per month with 5 projects, 750 tracked keywords, 100,000 crawl credits, and API and MCP access. Standard costs $249 per month and raises those limits to 20 projects, 2,000 tracked keywords, and 500,000 crawl credits. Advanced is $449 per month with 50 projects, 5,000 tracked keywords, 1,500,000 crawl credits, and Looker Studio integration. Enterprise costs $1,499 per month, requires an annual commitment, and adds uncapped API access, SSO, enterprise-grade security, and unlimited historical data.
The platform connects with Google Search Console, Google Looker Studio, Google Docs, Notion, HubSpot, Linear, and Slack. Its broad coverage suits teams that want keyword, technical, competitor, content, backlink, rank, reporting, and API workflows in one product. The main trade-off is tier-based capacity: Starter is limited to 50 tracked keywords, while larger project, crawl, and keyword requirements move quickly into higher-priced plans. Choose Ahrefs for broad SEO operations and integrations; consider an alternative if you need a narrower tool with fewer capacity-based tiers.
Your product? Our editors can test Ahrefs in depth and publish a review, labelled as paid · from $149/mo →
Ahrefs pricing
All 6 Ahrefs plans and prices →
Ahrefs fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Yes |
| Backlink analysis | Yes |
| Competitor research | Yes |
| API access | Yes |
| Tracked keywords | Not verified |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Compliance & security | SSO/SAML |
| Support | Email, Live chat, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Google Search Console, Looker Studio, Google Data Studio See all → |
| Pricing | Free plan (source) |
| Website | ahrefs.com |
| Facts checked | 20 Sep 2026 |
Ahrefs integrations
Ahrefs lists 3 integrations on its own site.
- Google Search Console
- Looker Studio
- Google Data Studio
Alternatives to Ahrefs
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
- Bing Webmaster ToolsA free Bing-focused toolkit for SEO reporting, research, audits, and indexing.9.1
Ahrefs vs the competition
- Ahrefs vs Semrush
- Ahrefs vs Google Search Console
- Ahrefs vs Bing Webmaster Tools
- Ahrefs vs Screaming Frog SEO Spider
- Ahrefs vs Rank Math SEO
- Ahrefs vs Yoast SEO
Compare Ahrefs with any tool side by side →
Also Ranked In
Ahrefs is ranked in 20 of our directories; the 6 strongest besides SEO Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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