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Head-to-head · SEO Tools

Ahrefs vs Yoast SEO

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Ahrefs #2 in SEO Tools 9.3/10 Free plan Free plan✓ 6 of 6 features Visit Ahrefs
Yoast SEO #7 in SEO Tools 8.8/10 Free plan Free plan✓ 3 of 6 features Visit Yoast SEO

Ahrefs leads on 0 checks, Yoast SEO on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAhrefs · 9.3/10
  • Free planboth
  • Most featuresAhrefs · 6 of 6

Ahrefs scores higher on our rubric for seo tools: 9.3 against 8.8 out of 10; our editors rank them #2 and #7.

Ahrefs is the better fit for all-in-one SEO teams seeking strong value. Yoast SEO is the better fit for wordPress site owners needing on-page SEO controls.

  • Ahrefs fits best

    All-in-one SEO teams seeking strong value

  • Yoast SEO fits best

    WordPress site owners needing on-page SEO controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Ahrefs 9.3/10 Visit ↗ Yoast SEO 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #2 in SEO Tools #7 in SEO Tools
Best for All-in-one SEO teams seeking strong value WordPress site owners needing on-page SEO controls
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo $118.80/site/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Self-hosted, Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs · 24/7 Email, Live chat, Community, Docs · 24/7
Integrations 3 integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Ahrefs 6/6 · Yoast SEO 3/6
Keyword research ✓ ✓
Rank tracking ✓ ✓
Site audit ✓ (best) Not checked yet
Backlink analysis ✓ (best) Not checked yet
Competitor research ✓ (best) Not checked yet
API access ✓ ✓
Specs
Tracked keywords Not checked yet Not checked yet
Our review
Pros
  • Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
  • Free plan plus monthly entry pricing at $29
  • Seven integrations, API access, and web-based workflows
  • Real-time SEO and readability feedback inside WordPress
  • Free plan includes sitemaps, schema, indexing controls, and API access
  • Premium adds internal linking suggestions and redirect automation
Cons
  • Starter limits tracking to 50 keywords and includes 200 monthly credits
  • Advanced and Enterprise pricing rises to $449 and $1,499 per month
  • Enterprise requires an annual commitment
  • Premium costs $118.80 per site per year before VAT
  • Primarily focused on WordPress rather than broader SEO workflows
  • Does not cover backlinks, competitor research, or full site auditing
Our verdict

Ahrefs is an SEO and marketing platform for marketers, agencies, SEO professionals, businesses, and content teams. Its toolkit spans keyword research, competitor analysis, backlink analysis, technical site auditing, rank tracking, content…

Read the review →

Yoast SEO is a WordPress plugin for bloggers, small businesses, marketers, agencies, and publishing teams that want on-page and technical SEO controls within their publishing workflow. It provides real-time SEO and readability analysis,…

Read the review →
  1. AhrefsSEO Tools 9.3Free plan
  2. Yoast SEOSEO Tools 8.8Free plan

Strengths and trade-offs

  • Ahrefs — where it wins

    • Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
    • Free plan plus monthly entry pricing at $29
    • Seven integrations, API access, and web-based workflows

    Where it doesn't

    • Starter limits tracking to 50 keywords and includes 200 monthly credits
    • Advanced and Enterprise pricing rises to $449 and $1,499 per month
    • Enterprise requires an annual commitment

  • Yoast SEO — where it wins

    • Real-time SEO and readability feedback inside WordPress
    • Free plan includes sitemaps, schema, indexing controls, and API access
    • Premium adds internal linking suggestions and redirect automation

    Where it doesn't

    • Premium costs $118.80 per site per year before VAT
    • Primarily focused on WordPress rather than broader SEO workflows
    • Does not cover backlinks, competitor research, or full site auditing

More comparisons

All SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update