Yoast SEO
Yoast SEO: A capable WordPress SEO foundation, with Premium features for linking and redirects. Ranked #7 of 245 in SEO Tools by our editors (8.8/10); pricing: Free plan; best for wordPress site owners needing on-page SEO controls.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forWordPress site owners needing on-page SEO controls
- Free planYes
- Paid from$118.80/site/yr
- Keyword researchYes
- Founded2010 · Wijchen, The Netherlands
- Facts checked20 Sep 2026
Where it wins
- Real-time SEO and readability feedback inside WordPress
- Free plan includes sitemaps, schema, indexing controls, and API access
- Premium adds internal linking suggestions and redirect automation
Where it doesn't
- Premium costs $118.80 per site per year before VAT
- Primarily focused on WordPress rather than broader SEO workflows
- Does not cover backlinks, competitor research, or full site auditing
Our verdict on Yoast SEO
Yoast SEO is a WordPress plugin for bloggers, small businesses, marketers, agencies, and publishing teams that want on-page and technical SEO controls within their publishing workflow. It provides real-time SEO and readability analysis, keyphrase placement feedback, XML sitemaps, structured data, canonical and index/noindex controls, breadcrumbs, and social metadata. WordPress users can access it through Gutenberg, the Classic Editor, or Elementor, while the REST API supports headless WordPress setups.
The free Yoast SEO plan is available indefinitely and includes real-time SEO and readability analysis, automatic XML sitemaps, structured data, indexing controls, and REST API access. According to the vendor's pricing details, Yoast SEO Premium costs $118.80 per site per year, billed annually, before VAT. Premium adds AI-enhanced optimization, internal linking suggestions, redirect automation, Yoast SEO Academy access, and 24/7 support. The paid tier is most relevant when internal linking, redirects, and additional guidance justify a per-site annual subscription.
Yoast SEO fits teams that want content guidance and core technical controls integrated with WordPress, alongside connections to Google, Bing, Yandex, Semrush, Wincher, Google Site Kit, Google Analytics, and Google Search Console. Its focus is narrower than an all-in-one SEO research suite: coverage does not extend to backlinks, competitor research, or full site auditing. Choose Yoast SEO for WordPress-based on-page optimization and site structure management; choose an alternative when backlink intelligence, competitor analysis, or broader site auditing is central to the workflow.
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Yoast SEO pricing
All 2 Yoast SEO plans and prices →
Yoast SEO fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $118.80/site/yr |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Not verified |
| Backlink analysis | Not verified |
| Competitor research | Not verified |
| API access | Yes |
| Tracked keywords | Not verified |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted, Cloud |
| Platforms | Web |
| Support | Email, Live chat, Community, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 12 integrations: WordPress, Gutenberg, Classic Editor, Elementor, Google, Bing … |
| Pricing | Free plan (source) |
| Website | yoast.com |
| Facts checked | 20 Sep 2026 |
Yoast SEO integrations
Yoast SEO lists 12 integrations on its own site.
- WordPress
- Gutenberg
- Classic Editor
- Elementor
- Bing
- Yandex
- Semrush
- Wincher
- Google Site Kit
- Google Analytics
- Google Search Console
Alternatives to Yoast SEO
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
See all Yoast SEO alternatives →
Yoast SEO vs the competition
- Yoast SEO vs Semrush
- Yoast SEO vs Ahrefs
- Yoast SEO vs Google Search Console
- Yoast SEO vs Bing Webmaster Tools
- Yoast SEO vs Screaming Frog SEO Spider
- Yoast SEO vs Rank Math SEO
Compare Yoast SEO with any tool side by side →
Also Ranked In
Yoast SEO is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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