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Head-to-head · SEO Tools

Semrush vs Yoast SEO

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Semrush #1 in SEO Tools 9.4/10 Free plan · 7-day trial Free planFree trial✓ 6 of 6 features Visit Semrush
Yoast SEO #7 in SEO Tools 8.8/10 Free plan Free plan✓ 3 of 6 features Visit Yoast SEO

Semrush leads on 0 checks, Yoast SEO on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 9.4/10
  • Free planboth
  • Free trialonly Semrush
  • Most featuresSemrush · 6 of 6

Semrush scores higher on our rubric for seo tools: 9.4 against 8.8 out of 10; our editors rank them #1 and #7.

Semrush is the better fit for teams needing broad SEO and PPC intelligence. Yoast SEO is the better fit for wordPress site owners needing on-page SEO controls.

  • Semrush fits best

    Teams needing broad SEO and PPC intelligence

  • Yoast SEO fits best

    WordPress site owners needing on-page SEO controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 9.4/10 Visit ↗ Yoast SEO 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in SEO Tools #7 in SEO Tools
Best for Teams needing broad SEO and PPC intelligence WordPress site owners needing on-page SEO controls
Pricing model Free plan + paid Free plan + paid
Starting price — $118.80/site/yr
Free plan ✓ ✓
Free trial 7 days —
Deployment Cloud Self-hosted, Cloud
Platforms Web Web
Support Tickets, Docs, Community Email, Live chat, Community, Docs · 24/7
Integrations 20+ integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Semrush 6/6 · Yoast SEO 3/6
Keyword research ✓ ✓
Rank tracking ✓ ✓
Site audit ✓ (best) Not checked yet
Backlink analysis ✓ (best) Not checked yet
Competitor research ✓ (best) Not checked yet
API access ✓ ✓
Specs
Tracked keywords 500 keywords Not checked yet
Our review
Pros
  • Covers keyword research, rank tracking, crawling, backlinks, and competitors
  • Tracks up to 500 keywords daily on the SEO and Starter plans
  • Supports API access plus Google Analytics, Search Console, and Looker Studio
  • Real-time SEO and readability feedback inside WordPress
  • Free plan includes sitemaps, schema, indexing controls, and API access
  • Premium adds internal linking suggestions and redirect automation
Cons
  • Broader coverage may exceed the needs of teams seeking one focused SEO tool
  • Higher tiers are needed for more websites and keyword tracking
  • Advanced capabilities are distributed across multiple plan levels
  • Premium costs $118.80 per site per year before VAT
  • Primarily focused on WordPress rather than broader SEO workflows
  • Does not cover backlinks, competitor research, or full site auditing
Our verdict

Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis,…

Read the review →

Yoast SEO is a WordPress plugin for bloggers, small businesses, marketers, agencies, and publishing teams that want on-page and technical SEO controls within their publishing workflow. It provides real-time SEO and readability analysis,…

Read the review →
  1. SemrushSEO Tools 9.4Free plan · 7-day trial
  2. Yoast SEOSEO Tools 8.8Free plan

Strengths and trade-offs

  • Semrush — where it wins

    • Covers keyword research, rank tracking, crawling, backlinks, and competitors
    • Tracks up to 500 keywords daily on the SEO and Starter plans
    • Supports API access plus Google Analytics, Search Console, and Looker Studio

    Where it doesn't

    • Broader coverage may exceed the needs of teams seeking one focused SEO tool
    • Higher tiers are needed for more websites and keyword tracking
    • Advanced capabilities are distributed across multiple plan levels

  • Yoast SEO — where it wins

    • Real-time SEO and readability feedback inside WordPress
    • Free plan includes sitemaps, schema, indexing controls, and API access
    • Premium adds internal linking suggestions and redirect automation

    Where it doesn't

    • Premium costs $118.80 per site per year before VAT
    • Primarily focused on WordPress rather than broader SEO workflows
    • Does not cover backlinks, competitor research, or full site auditing
  • Semrush9.4/10 · Free plan · 7-day trial

    Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.

    Visit SemrushFull verdict →
  • Yoast SEO8.8/10 · Free plan

    A capable WordPress SEO foundation, with Premium features for linking and redirects.

    Visit Yoast SEOFull verdict →

More comparisons

All SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update