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Head-to-head · SEO Tools

Semrush vs Mangools

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Semrush #1 in SEO Tools 9.4/10 Free plan · 7-day trial Free planFree trial✓ 6 of 6 features Visit Semrush
Mangools #8 in SEO Tools 8.7/10 Free plan · 10-day trial Free planFree trial✓ 5 of 6 features Visit Mangools

Semrush leads on 1 check, Mangools on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 9.4/10
  • Free planboth
  • Free trialboth
  • Most featuresSemrush · 6 of 6

Semrush scores higher on our rubric for seo tools: 9.4 against 8.7 out of 10; our editors rank them #1 and #8.

Semrush leads on tracked keywords: 500 keywords versus 200 keywords.

Semrush is the better fit for teams needing broad SEO and PPC intelligence. Mangools is the better fit for small teams wanting approachable SEO research.

  • Semrush fits best

    Teams needing broad SEO and PPC intelligence

  • Mangools fits best

    Small teams wanting approachable SEO research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 9.4/10 Visit ↗ Mangools 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in SEO Tools #8 in SEO Tools
Best for Teams needing broad SEO and PPC intelligence Small teams wanting approachable SEO research
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 7 days 10 days
Free trial length 7 days 10 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Tickets, Docs, Community Email, Live chat, Docs
Compliance PCI DSS GDPR
Integrations 20+ integrations 2 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Semrush 6/6 · Mangools 5/6
Keyword research ✓ ✓
Rank tracking ✓ ✓
Site audit ✓ (best) Not checked yet
Backlink analysis ✓ ✓
Competitor research ✓ ✓
API access ✓ ✓
Specs
Tracked keywords 500 keywords (best) 200 keywords
Our review
Pros
  • Covers keyword research, rank tracking, crawling, backlinks, and competitors
  • Tracks up to 500 keywords daily on the SEO and Starter plans
  • Supports API access plus Google Analytics, Search Console, and Looker Studio
  • Covers keywords, SERPs, rankings, backlinks, domains, and competitors
  • Offers web, browser extension, REST API, and reporting workflows
  • Includes a free plan and a 200-keyword Basic tracking limit
Cons
  • Broader coverage may exceed the needs of teams seeking one focused SEO tool
  • Higher tiers are needed for more websites and keyword tracking
  • Advanced capabilities are distributed across multiple plan levels
  • Paid plan prices are not shown here
  • Site analysis is not the same as a dedicated site-audit workflow
  • Advanced needs may require comparing limits across paid tiers
Our verdict

Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis,…

Read the review →

Mangools is a web-based SEO suite for marketers, freelance SEOs, agencies, and business owners who need approachable research across several core workflows. Its product family combines KWFinder for keyword research, SERPChecker for…

Read the review →
  1. SemrushSEO Tools 9.4Free plan · 7-day trial
  2. MangoolsSEO Tools 8.7Free plan · 10-day trial

Strengths and trade-offs

  • Semrush — where it wins

    • Covers keyword research, rank tracking, crawling, backlinks, and competitors
    • Tracks up to 500 keywords daily on the SEO and Starter plans
    • Supports API access plus Google Analytics, Search Console, and Looker Studio

    Where it doesn't

    • Broader coverage may exceed the needs of teams seeking one focused SEO tool
    • Higher tiers are needed for more websites and keyword tracking
    • Advanced capabilities are distributed across multiple plan levels

  • Mangools — where it wins

    • Covers keywords, SERPs, rankings, backlinks, domains, and competitors
    • Offers web, browser extension, REST API, and reporting workflows
    • Includes a free plan and a 200-keyword Basic tracking limit

    Where it doesn't

    • Paid plan prices are not shown here
    • Site analysis is not the same as a dedicated site-audit workflow
    • Advanced needs may require comparing limits across paid tiers
  • Semrush9.4/10 · Free plan · 7-day trial

    Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.

    Visit SemrushFull verdict →
  • Mangools8.7/10 · Free plan · 10-day trial

    An approachable SEO suite with broad research coverage and a free starting point.

    Visit MangoolsFull verdict →

More comparisons

All SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update