Bing Webmaster Tools
Bing Webmaster Tools: A free Bing-focused toolkit for SEO reporting, research, audits, and indexing. Ranked #4 of 245 in SEO Tools by our editors (9.1/10); pricing: Free plan; best for free Bing-focused SEO measurement.
At a glance
- Editor score9.1 / 10
- PricingFree plan
- Best forFree Bing-focused SEO measurement
- Free planYes
- Paid fromFree
- Keyword researchYes
- Facts checked20 Sep 2026
Where it wins
- Free access to performance reports, keyword research, audits, and backlinks
- Covers URL inspection, sitemaps, URL submission, and IndexNow
- API access to ranking, traffic, link, keyword, and crawl data
Where it doesn't
- Search coverage is centered on Bing rather than broad search visibility
- Site Scan focuses on common technical SEO issues
- Not designed as a multi-search-engine SEO platform
Our verdict on Bing Webmaster Tools
Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting, keyword research, backlink analysis, technical site crawling, URL inspection, sitemap management, URL submission, and API access. The reporting includes clicks, impressions, average click-through rate, average position, crawl requests, crawl errors, and indexed pages, giving teams a practical view of Bing search activity.
Its strongest fit is breadth within a no-cost Bing workflow. Keyword research includes ideas, search-volume statistics, trends, questions, filters, and top-ranking URLs. Backlink reports cover referring domains, referring pages, and anchor texts, with comparisons against up to two other sites. Site Scan reports errors, warnings, notices, and affected pages, while URL Inspection checks crawl status, index status, SEO, markup, and live URL diagnostics. These tools suit publishers and search professionals handling both content research and technical maintenance.
Bing Webmaster Tools also connects operational SEO work to indexing workflows through sitemap submission and monitoring, URL submission, and IndexNow tools for notifying Bing about content changes. WordPress and IndexNow are listed integrations, and the APIs provide programmatic access to site, rank, traffic, link, keyword, and crawl data. Choose it when Bing performance is a priority or when a free measurement and indexing toolkit meets your needs. Choose an alternative when your primary requirement is broad coverage across multiple search engines rather than Bing-centered reporting.
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Bing Webmaster Tools pricing
Bing Webmaster Tools fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Yes |
| Backlink analysis | Yes |
| Competitor research | Yes |
| API access | Yes |
| Tracked keywords | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan |
| Website | bing.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Bing Webmaster Tools
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
See all Bing Webmaster Tools alternatives →
Bing Webmaster Tools vs the competition
- Bing Webmaster Tools vs Semrush
- Bing Webmaster Tools vs Ahrefs
- Bing Webmaster Tools vs Google Search Console
- Bing Webmaster Tools vs Screaming Frog SEO Spider
- Bing Webmaster Tools vs Rank Math SEO
- Bing Webmaster Tools vs Yoast SEO
Compare Bing Webmaster Tools with any tool side by side →
Also Ranked In
Bing Webmaster Tools is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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