Best Bing Webmaster Tools Alternatives in 2026
The top Bing Webmaster Tools alternatives are Semrush, Ahrefs and Google Search Console: 15 SEO tools our editors would look at instead of Bing Webmaster Tools, in our ranking order.
Bing Webmaster Tools: A free Bing-focused toolkit for SEO reporting, research, audits, and indexing. Where it falls short: search coverage is centered on bing rather than broad search visibility.
Switching from Bing Webmaster Tools? For most seo tools buyers the best Bing Webmaster Tools alternative is Semrush, built for teams needing broad SEO and PPC intelligence. On a budget, Ahrefs starts at $29/mo. Serpstat offers the most tracked keywords (10000 keywords).
Why People Look for a Bing Webmaster Tools Alternative
- Search coverage is centered on Bing rather than broad search visibility
- Site Scan focuses on common technical SEO issues
- Not designed as a multi-search-engine SEO platform
Quick Picks by What You Need
- Best overallSemrush9.4
Teams needing broad SEO and PPC intelligence
Visit Semrush - Lowest priceAhrefs9.3
Paid plans from $29/mo
Visit Ahrefs - Best free optionSemrush9.4
Has a free plan
Visit Semrush - Most tracked keywordsSerpstat8.1
10000 keywords
Visit Serpstat
All 15 Bing Webmaster Tools Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams needing broad SEO and PPC intelligence
- Better than Bing Webmaster Tools:
- Editor score 9.4 vs 9.1
Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.
- Backlink analysis
- API access
- Competitor research
9.4/10★★★★★Visit Semrush -
Best forAll-in-one SEO teams seeking strong value
- Better than Bing Webmaster Tools:
- Editor score 9.3 vs 9.1
A broad SEO suite with a free plan and paid tiers for growing workflows.
- Backlink analysis
- API access
- Competitor research
9.3/10★★★★★Visit Ahrefs -
Best forFree Google search performance monitoring
- Better than Bing Webmaster Tools:
- Editor score 9.2 vs 9.1
Free, first-party Google Search performance data with indexing and site issue tools.
- Backlink analysis
- API access
- Site audit
9.2/10★★★★★Visit Search Console -
Best forTechnical SEO crawling specialists
A deep desktop crawler for technical SEO audits, but not a complete keyword or rank-tracking suite.
- Backlink analysis
- API access
- Site audit
9.0/10★★★★☆Visit Screaming Frog -
Best forWordPress sites needing on-page SEO controls
A broad WordPress SEO toolkit with a capable free plan and scalable paid tiers.
- Competitor research
- Site audit
- Keyword research
8.9/10★★★★☆Visit Rank Math -
Best forWordPress site owners needing on-page SEO controls
A capable WordPress SEO foundation, with Premium features for linking and redirects.
- API access
- Keyword research
- Rank tracking
8.8/10★★★★☆Visit Yoast SEO -
Best forSmall teams wanting approachable SEO research
An approachable SEO suite with broad research coverage and a free starting point.
- Backlink analysis
- API access
- Competitor research
8.7/10★★★★☆Visit Mangools -
Best forAgencies needing broad SEO workflows
A broad SEO workspace for agencies, with strong reporting, integrations, and API access.
- Backlink analysis
- API access
- Competitor research
8.6/10★★★★☆Visit SE Ranking -
Best forBudget-conscious competitor research
A broad, budget-conscious toolkit for competitor SEO and PPC research.
- Backlink analysis
- API access
- Competitor research
8.5/10★★★★☆Visit SpyFu -
Best forTeams wanting established SEO fundamentals
A broad SEO toolkit for teams that want established search fundamentals.
- Backlink analysis
- Competitor research
- Site audit
8.4/10★★★★☆Visit Moz Pro -
Best forSmall sites needing affordable technical SEO
A broad SEO toolkit for small sites, with limited integration options.
- Backlink analysis
- API access
- Competitor research
8.3/10★★★★☆Visit Seobility -
Best forDesktop users wanting a full SEO suite
A broad desktop SEO suite with a useful free edition and scalable annual plans.
- Backlink analysis
- API access
- Competitor research
8.2/10★★★★☆Visit SEO PowerSuite -
Best forHigh-volume keyword and rank tracking
A broad SEO suite for high-volume keyword research and rank tracking.
- Backlink analysis
- API access
- Competitor research
8.1/10★★★★☆Visit Serpstat -
Best forVisibility and competitor analysis
A broad SEO analytics suite for teams that need visibility and competitor analysis.
- Backlink analysis
- Rank tracking
8.0/10★★★★☆Visit SISTRIX -
Best forAgencies needing broad rank tracking
Broad SEO coverage for agencies, with tiered limits and extra Agency Unlimited scanning fees.
7.9/10★★★★☆Visit WebCEO
Bing Webmaster Tools Alternatives: Common Questions
What is the best alternative to Bing Webmaster Tools?
Semrush: #1 in our SEO Tools ranking, with an editor score of 9.4 out of 10. Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.
Is there a free alternative to Bing Webmaster Tools?
Yes. Semrush, Ahrefs, Google Search Console, Screaming Frog SEO Spider and Rank Math SEO have a free plan or a free tier (11 of the 15 alternatives on this page).
What is the cheapest paid alternative to Bing Webmaster Tools?
Of the alternatives here that publish a price, Ahrefs starts lowest, at $29/mo.
Why do people look for Bing Webmaster Tools alternatives?
Search coverage is centered on Bing rather than broad search visibility; Site Scan focuses on common technical SEO issues; Not designed as a multi-search-engine SEO platform.
Which Bing Webmaster Tools alternative has the most tracked keywords?
Serpstat, with 10000 keywords.
How do I switch from Bing Webmaster Tools?
Export your data from Bing Webmaster Tools (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Bing Webmaster Tools.
How to Switch from Bing Webmaster Tools
- Export your data from Bing Webmaster Tools (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Bing Webmaster Tools.
Bing Webmaster Tools vs Each Alternative
| # | Tool | Free plan | Paid from | Keyword research | Rank tracking | Site audit | Backlink analysis | Score |
|---|---|---|---|---|---|---|---|---|
| 4 | Bing Webmaster Tools | Yes | Free | Yes | Yes | Yes | Yes | 9.1 |
| 1 | Semrush | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Ahrefs | Yes | $29/mo | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Google Search Console | Yes | Free | Yes | Yes | Yes | Yes | 9.2 |
| 4 | Screaming Frog SEO Spider | Yes | Yes | Yes | 9.0 | |||
| 5 | Rank Math SEO | Yes | Yes | Yes | Yes | 8.9 | ||
| 6 | Yoast SEO | Yes | $118.80/site/yr | Yes | Yes | 8.8 | ||
| 7 | Mangools | Yes | Yes | Yes | Yes | 8.7 | ||
| 8 | SE Ranking | No | $103.20/mo | Yes | Yes | Yes | Yes | 8.6 |
| 9 | SpyFu | Yes | $29/mo | Yes | Yes | Yes | Yes | 8.5 |
| 10 | Moz Pro | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | Seobility | Yes | Yes | Yes | Yes | Yes | 8.3 | |
| 12 | SEO PowerSuite | Yes | $349/yr | Yes | Yes | Yes | Yes | 8.2 |
| 13 | Serpstat | Yes | $50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 14 | SISTRIX | No | €119/mo | Yes | Yes | 8.0 | ||
| 15 | WebCEO | No | $32/mo | 7.9 |
Head-to-Head
- Bing Webmaster Tools vs Semrush
- Bing Webmaster Tools vs Ahrefs
- Bing Webmaster Tools vs Google Search Console
- Bing Webmaster Tools vs Screaming Frog SEO Spider
- Bing Webmaster Tools vs Rank Math SEO
- Bing Webmaster Tools vs Yoast SEO
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update