Serpstat
Serpstat: A broad SEO suite for high-volume keyword research and rank tracking. Ranked #14 of 245 in SEO Tools by our editors (8.1/10); pricing: Free plan · 7-day trial; best for high-volume keyword and rank tracking.
At a glance
- Editor score8.1 / 10
- PricingFree plan · 7-day trial
- Best forHigh-volume keyword and rank tracking
- Free planYes
- Paid from$50/mo
- Keyword researchYes
- Founded2013 · Odesa, Ukraine
- Facts checked20 Sep 2026
Where it wins
- Tracks up to 10,000 keyword positions on Individual
- Combines audits, backlinks, clustering, competitors, and reporting
- Supports API access and integrations with Sheets, Looker Studio, and AI tools
Where it doesn't
- The listed starting price is $497 per year, billed annually
- Free access is limited compared with the paid plans
- API access is listed on Team and higher plans
Our verdict on Serpstat
Serpstat is a SaaS SEO platform for marketers, agencies, businesses, and SEO professionals. It brings keyword discovery, competitor SEO and PPC analysis, daily rank tracking, backlink analysis, technical site audits, keyword clustering, reporting, and API access into one product. Keyword research includes search volume, keyword difficulty, CPC, and PPC competition metrics, while rank tracking covers Google regions, devices, and competitors. Its strongest fit is for teams managing substantial keyword sets and multiple SEO workflows in one place.
The pricing structure is freemium, with a free plan and a seven-day trial of paid features. The Individual plan costs $497 per year and includes five projects, 10,000 keyword position checks, 30,000 pages to audit, and Top-100 rank tracking. Team costs $929 per year and adds unlimited projects, higher search and audit limits, API access, and ChatGPT and Claude integration through MCP. Team x2 costs $1,505 per year, with 100,000 keyword position checks, 300,000 audit pages, API access, and AI tools. Agency costs $3,593 per year and adds 500,000 keyword position checks, 1,500,000 audit pages per month, 2,500,000 export rows per month, and white-label reports.
Serpstat also fits teams that need a connected reporting and data workflow. It runs on the web, offers a Chrome extension, and provides programmatic access through a JSON-RPC 2.0 API. Integrations include Google Sheets, Looker Studio, Python, R, Claude, and ChatGPT. The product’s breadth is its defining trade-off: it can cover research, monitoring, audits, links, clustering, and reporting, but teams that only need one narrowly defined SEO function may find the wider subscription structure more than they require. Choose Serpstat for high-volume, multi-workstream SEO operations; compare narrower alternatives if your needs are limited to a single task.
Your product? Our editors can test Serpstat in depth and publish a review, labelled as paid · from $149/mo →
Serpstat pricing
All 4 Serpstat plans and prices →
Serpstat fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $50/mo |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Yes |
| Backlink analysis | Yes |
| Competitor research | Yes |
| API access | Yes |
| Tracked keywords | 10000 keywords |
| Free trial | 7 days · card required |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Support | Email, Live chat, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Google Sheets, Google Search Console, Looker Studio, Airbyte, ChatGPT, Python … See all → |
| Pricing | Free plan · 7-day trial (source) |
| Website | serpstat.com |
| Facts checked | 20 Sep 2026 |
Serpstat integrations
Serpstat lists 8 integrations on its own site.
- Google Sheets
- Google Search Console
- Looker Studio
- Airbyte
- ChatGPT
- Python
- R
- Chrome browser extension
See all Serpstat integrations →
Alternatives to Serpstat
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
See all Serpstat alternatives →
Also Ranked In
Serpstat is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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