SpyFu
SpyFu: A broad, budget-conscious toolkit for competitor SEO and PPC research. Ranked #10 of 245 in SEO Tools by our editors (8.5/10); pricing: Free plan; best for budget-conscious competitor research.
At a glance
- Editor score8.5 / 10
- PricingFree plan
- Best forBudget-conscious competitor research
- Free planYes
- Paid from$29/mo
- Keyword researchYes
- Founded2006
- Facts checked20 Sep 2026
Where it wins
- Free plan plus $29 annual-billing entry price
- Competitor SEO, PPC, backlink, and historical data in one platform
- API access, reporting, rank tracking, and site audits
Where it doesn't
- Free version has restricted results
- Lower tiers cap exports, results, and tracked rankings
- Team / Agency pricing starts at $187 per month annually
Our verdict on SpyFu
SpyFu is a web-based SEO and PPC competitive-intelligence platform for marketers, agencies, and businesses. Its core work centers on researching competitors’ organic keywords, paid keywords, advertising history, rankings, backlinks, and keyword opportunities. It also includes keyword discovery, rank tracking, domain comparisons, technical SEO audits, reporting, and API access. That breadth makes it a fit for teams that want competitor research and recurring SEO workflows in one web-based product, rather than a tool focused only on keyword discovery or rank tracking.
Pricing is structured around a free version and paid plans with separate monthly and annual billing. The Basic plan costs $39 per month when billed monthly or $29 per month when billed annually, with 10,000-row search results and exports, 5,000 weekly tracked keyword rankings, and 10+ years of historical data on the monthly plan. Pro + AI costs $119 monthly or $89 per month annually and adds unlimited search results and exports, 15,000 weekly tracked keyword rankings, API access, and one RivalFlow site. Team / Agency costs $249 monthly or $187 per month annually, with 50,000 weekly tracked keyword rankings, unlimited live site tracking projects, and five included users. The free version suits initial research, while larger datasets and collaboration require a paid tier.
SpyFu’s strongest fit is for competitor-led SEO and PPC analysis: its features cover organic and paid research, historical rankings and advertising data, backlink research, crawl-based site audits, keyword metrics, automated reporting, and API endpoints for SEO, PPC, competitor, keyword, and ranking data. Google Search Console, Google Ads, and ChatGPT are listed integrations. Choose SpyFu if competitor intelligence, historical context, and broad research coverage matter more than a narrow specialist workflow. Consider another option if restricted free results or tier limits do not suit your research volume, tracking needs, or team size.
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SpyFu pricing
All 3 SpyFu plans and prices →
SpyFu fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Keyword research | Yes |
| Rank tracking | Yes |
| Site audit | Yes |
| Backlink analysis | Yes |
| Competitor research | Yes |
| API access | Yes |
| Tracked keywords | 5000 keywords |
| Money-back guarantee | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Email, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Google Search Console, ChatGPT |
| Pricing | Free plan (source) |
| Website | spyfu.com |
| Facts checked | 20 Sep 2026 |
SpyFu integrations
SpyFu lists 2 integrations on its own site.
- Google Search Console
- ChatGPT
Alternatives to SpyFu
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
Also Ranked In
SpyFu is ranked in 9 of our directories; the 6 strongest besides SEO Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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