Helium 10 vs SellerApp

Helium 108.9Visit SellerApp8.7Visit

Higher score Helium 10 #1 in Amazon SEO Software 8.9/10 Free plan Free plan✓ 0 of 4 features Visit Helium 10

vs

SellerApp #3 in Amazon SEO Software 8.7/10 Free plan · 7-day trial Free planFree trial✓ 0 of 4 features Visit SellerApp

• Helium 10 fits best

  Amazon sellers wanting research and operations in one suite

• SellerApp fits best

  Sellers combining SEO with ads and inventory tools

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Side by side

Feature	Helium 10 8.9/10 Visit ↗	SellerApp 8.7/10 Visit ↗
At a glance
Editor score	8.9	8.7
Ranking	#1 in Amazon SEO Software	#3 in Amazon SEO Software
Best for	Amazon sellers wanting research and operations in one suite	Sellers combining SEO with ads and inventory tools
Pricing model	Free plan + paid	Free plan + paid
Starting price	$99/mo	$99/mo
Free plan	✓	✓
Free trial	—	7 days
Deployment	Cloud, Mobile, Browser extension	Cloud, Browser extension
Platforms	Web, iOS, Android, Chrome extension	Web, Chrome extension
Support	Email, Tickets, Docs	Email, Live chat, Phone, Docs
Integrations	4 integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Helium 10 0/4 · SellerApp 0/4
Keyword research	Not checked yet	Not checked yet
Listing optimization	Not checked yet	Not checked yet
Organic rank tracking	Not checked yet	Not checked yet
Reverse-ASIN research	Not checked yet	Not checked yet
Specs
Tracked products	Not checked yet	Not checked yet
Amazon marketplaces	Not checked yet	Not checked yet
Our review
Pros	Combines product and keyword research with listing optimization Tracks profitability, advertising, inventory, and competitor activity Supports Amazon, Walmart, and TikTok Shop across web and mobile	Combines keyword research and tracking with listing quality analysis Adds advertising automation, profit reporting, and inventory alerts Connects with Seller Central, Amazon Advertising, and other marketplaces
Cons	Free access to marketplace tools and the Chrome Extension is limited Platinum offers only basic performance tracking and limited profit reporting Diamond and Enterprise are substantial paid commitments	Pro Lite is $99 per month, with Professional at $199 per month Its broad marketplace toolkit may exceed the needs of SEO-only sellers No refund period is offered
Our verdict	For sellers managing Amazon listings alongside broader ecommerce operations, Helium 10 brings product and keyword research, listing optimization, advertising, inventory, profitability reporting, and competitor monitoring into one platform.… Read the review →	SellerApp brings product and competitor intelligence, keyword research and tracking, and listing analysis into a marketplace analytics and automation platform. It is aimed at ecommerce sellers, brands, agencies, and aggregators, especially… Read the review →

Strengths and trade-offs

• Helium 10 — where it wins

  • Combines product and keyword research with listing optimization
  • Tracks profitability, advertising, inventory, and competitor activity
  • Supports Amazon, Walmart, and TikTok Shop across web and mobile

  Where it doesn't

  • Free access to marketplace tools and the Chrome Extension is limited
  • Platinum offers only basic performance tracking and limited profit reporting
  • Diamond and Enterprise are substantial paid commitments

• SellerApp — where it wins

  • Combines keyword research and tracking with listing quality analysis
  • Adds advertising automation, profit reporting, and inventory alerts
  • Connects with Seller Central, Amazon Advertising, and other marketplaces

  Where it doesn't

  • Pro Lite is $99 per month, with Professional at $199 per month
  • Its broad marketplace toolkit may exceed the needs of SEO-only sellers
  • No refund period is offered

• Helium 108.9/10 · Free plan

  A broad seller suite, with paid plans scaling from research to reporting and operations.

  Visit Helium 10Full verdict →
• SellerApp8.7/10 · Free plan · 7-day trial

  SellerApp combines Amazon SEO with advertising, profitability, and inventory tools.

  Visit SellerAppFull verdict →