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Head-to-head · Amazon SEO Software

Helium 10 vs Ahrefs

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Helium 10 #1 in Amazon SEO Software 8.9/10 Free plan Free plan✓ 0 of 4 features Visit Helium 10
Ahrefs #8 in Amazon SEO Software 7.9/10 Free plan Free plan✓ 1 of 4 features Visit Ahrefs

Helium 10 leads on 0 checks, Ahrefs on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHelium 10 · 8.9/10
  • Lowest starting priceAhrefs · $29/mo
  • Free planboth
  • Most featuresAhrefs · 1 of 4

Helium 10 scores higher on our rubric for amazon seo software: 8.9 against 7.9 out of 10; our editors rank them #1 and #8.

Ahrefs is cheaper to start at $29/mo against $99/mo.

Helium 10 is the better fit for amazon sellers wanting research and operations in one suite. Ahrefs is the better fit for teams pairing Amazon work with broader SEO research.

  • Helium 10 fits best

    Amazon sellers wanting research and operations in one suite

  • Ahrefs fits best

    Teams pairing Amazon work with broader SEO research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Helium 10 8.9/10 Visit ↗ Ahrefs 7.9/10 Visit ↗
At a glance
Editor score 8.9 7.9
Ranking #1 in Amazon SEO Software #8 in Amazon SEO Software
Best for Amazon sellers wanting research and operations in one suite Teams pairing Amazon work with broader SEO research
Pricing model Free plan + paid Free plan + paid
Starting price $99/mo $29/mo (best)
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, Chrome extension
Support Email, Tickets, Docs Email, Live chat, Docs · 24/7
Integrations 4 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Helium 10 0/4 · Ahrefs 1/4
Keyword research Not checked yet ✓ (best)
Listing optimization Not checked yet Not checked yet
Organic rank tracking Not checked yet Not checked yet
Reverse-ASIN research Not checked yet Not checked yet
Specs
Tracked products Not checked yet Not checked yet
Amazon marketplaces Not checked yet Not checked yet
Our review
Pros
  • Combines product and keyword research with listing optimization
  • Tracks profitability, advertising, inventory, and competitor activity
  • Supports Amazon, Walmart, and TikTok Shop across web and mobile
  • Keyword, competitor, backlink, rank-tracking, and site-audit tools
  • API v3, browser extension, scheduled reports, and Data Studio connectors
  • Free plan plus coverage for solo, agency, mid-market, and enterprise teams
Cons
  • Free access to marketplace tools and the Chrome Extension is limited
  • Platinum offers only basic performance tracking and limited profit reporting
  • Diamond and Enterprise are substantial paid commitments
  • Focuses on broad web SEO rather than Amazon-specific listing workflows
  • Free plan provides limited Site Explorer and Site Audit access
  • Uncapped API, custom endpoints, SSO, and unlimited history require Enterprise
Our verdict

For sellers managing Amazon listings alongside broader ecommerce operations, Helium 10 brings product and keyword research, listing optimization, advertising, inventory, profitability reporting, and competitor monitoring into one platform.…

Read the review →

Ahrefs is a web-based SEO and marketing platform for website owners, marketers, agencies, and SEO teams. Its toolkit spans keyword research, competitor analysis, backlink analysis, technical site auditing, rank tracking, content discovery,…

Read the review →
  1. Helium 10Amazon SEO Software 8.9Free plan
  2. AhrefsAmazon SEO Software 7.9Free plan

Strengths and trade-offs

  • Helium 10 — where it wins

    • Combines product and keyword research with listing optimization
    • Tracks profitability, advertising, inventory, and competitor activity
    • Supports Amazon, Walmart, and TikTok Shop across web and mobile

    Where it doesn't

    • Free access to marketplace tools and the Chrome Extension is limited
    • Platinum offers only basic performance tracking and limited profit reporting
    • Diamond and Enterprise are substantial paid commitments

  • Ahrefs — where it wins

    • Keyword, competitor, backlink, rank-tracking, and site-audit tools
    • API v3, browser extension, scheduled reports, and Data Studio connectors
    • Free plan plus coverage for solo, agency, mid-market, and enterprise teams

    Where it doesn't

    • Focuses on broad web SEO rather than Amazon-specific listing workflows
    • Free plan provides limited Site Explorer and Site Audit access
    • Uncapped API, custom endpoints, SSO, and unlimited history require Enterprise

More comparisons

All amazon SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update