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Head-to-head · Amazon SEO Software

Jungle Scout vs Keyword Tool

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Jungle Scout #2 in Amazon SEO Software 8.9/10 Paid ✓ 0 of 4 features Visit Jungle Scout
Keyword Tool #6 in Amazon SEO Software 8.2/10 Free plan Free plan✓ 1 of 4 features Visit Keyword Tool

Jungle Scout leads on 0 checks, Keyword Tool on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreJungle Scout · 8.9/10
  • Free planonly Keyword Tool
  • Most featuresKeyword Tool · 1 of 4

Jungle Scout scores higher on our rubric for amazon seo software: 8.9 against 8.2 out of 10; our editors rank them #2 and #6.

Keyword Tool offers free plan; Jungle Scout doesn't.

Jungle Scout is the better fit for sellers needing keyword research and competitor intelligence. Keyword Tool is the better fit for teams focused on Amazon keyword and search-volume research.

  • Jungle Scout fits best

    Sellers needing keyword research and competitor intelligence

  • Keyword Tool fits best

    Teams focused on Amazon keyword and search-volume research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Jungle Scout 8.9/10 Visit ↗ Keyword Tool 8.2/10 Visit ↗
At a glance
Editor score 8.9 8.2
Ranking #2 in Amazon SEO Software #6 in Amazon SEO Software
Best for Sellers needing keyword research and competitor intelligence Teams focused on Amazon keyword and search-volume research
Pricing model Paid Free plan + paid
Starting price $348/user/yr $68/mo
Free plan — ✓ (best)
Free trial — —
Money-back guarantee 7 days 30 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Live chat, Email, Docs Email, Docs
Integrations 6,000+ integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Jungle Scout 0/4 · Keyword Tool 1/4
Keyword research Not checked yet ✓ (best)
Listing optimization Not checked yet Not checked yet
Organic rank tracking Not checked yet Not checked yet
Reverse-ASIN research Not checked yet Not checked yet
Specs
Tracked products Not checked yet Not checked yet
Amazon marketplaces Not checked yet Not checked yet
Our review
Pros
  • Combines keyword research with historical keyword data and rank tracking
  • Brand Owner + CI adds benchmarking, market, listing, and review analysis
  • Alerts cover price, reviews, listings, Buy Box, and availability
  • Finds long-tail keywords from Amazon autocomplete
  • Adds search volume, competition, CPC, and historical trends
  • Exports research and offers REST API and MCP access
Cons
  • No free plan for trying the product
  • Starter is limited to 50 tracked products and one user
  • Cobalt enterprise pricing is custom
  • The verified feature set centers on keywords, not broader seller SEO workflows
  • Paid plans start at $68 per month
  • Support is listed through email and documentation, not 24/7 channels
Our verdict

Jungle Scout is a cloud-based Amazon intelligence platform for individual sellers, growing businesses, brands, agencies, and enterprise teams. It brings together product and keyword research, competitor benchmarking, listing and review…

Read the review →

Keyword Tool is a web-based keyword research product for SEO professionals, marketers, content creators, PPC teams, agencies, and enterprises. For Amazon-focused work, it draws long-tail suggestions from Amazon autocomplete and supports…

Read the review →
  1. Jungle ScoutAmazon SEO Software 8.9Paid
  2. Keyword ToolAmazon SEO Software 8.2Free plan

Strengths and trade-offs

  • Jungle Scout — where it wins

    • Combines keyword research with historical keyword data and rank tracking
    • Brand Owner + CI adds benchmarking, market, listing, and review analysis
    • Alerts cover price, reviews, listings, Buy Box, and availability

    Where it doesn't

    • No free plan for trying the product
    • Starter is limited to 50 tracked products and one user
    • Cobalt enterprise pricing is custom

  • Keyword Tool — where it wins

    • Finds long-tail keywords from Amazon autocomplete
    • Adds search volume, competition, CPC, and historical trends
    • Exports research and offers REST API and MCP access

    Where it doesn't

    • The verified feature set centers on keywords, not broader seller SEO workflows
    • Paid plans start at $68 per month
    • Support is listed through email and documentation, not 24/7 channels

More comparisons

All amazon SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update