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Head-to-head · Email Marketing Software

Klaviyo vs Zoho Campaigns

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Klaviyo #1 in Email Marketing Software 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Klaviyo
Zoho Campaigns #5 in Email Marketing Software 8.9/10 Free plan · 14-day trial Free planFree trial✓ 3 of 4 features Visit Zoho Campaigns

Klaviyo leads on 1 check, Zoho Campaigns on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.3/10
  • Free planboth
  • Free trialonly Zoho Campaigns
  • Most featuresKlaviyo · 4 of 4

Klaviyo scores higher on our rubric for email marketing software: 9.3 against 8.9 out of 10; our editors rank them #1 and #5.

Klaviyo leads on native integrations: 350 integrations versus 40 integrations.

Klaviyo is the better fit for advanced ecommerce personalization. Zoho Campaigns is the better fit for budget email for Zoho-centered teams.

  • Klaviyo fits best

    Advanced ecommerce personalization

  • Zoho Campaigns fits best

    Budget email for Zoho-centered teams

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Side by side

Feature Klaviyo 9.3/10 Visit ↗ Zoho Campaigns 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in Email Marketing Software #5 in Email Marketing Software
Best for Advanced ecommerce personalization Budget email for Zoho-centered teams
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Community, Docs · 24/7 Email, Phone, Live chat
Compliance ISO 27001, PCI DSS GDPR
Integrations 350+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Klaviyo 4/4 · Zoho Campaigns 3/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ (best) Not checked yet
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 500 contacts
Monthly send limit 15000 emails/mo Not checked yet
Native integrations 350 integrations (best) 40 integrations
Our review
Pros
  • Behavior-triggered flows and dynamic audience segmentation
  • Unified customer profiles support personalized targeting
  • Email, SMS, and mobile push campaigns in one platform
  • Forever Free supports 2,000 contacts and 6,000 monthly emails
  • Automation, segmentation, personalization, and A/B testing are included
  • Broad Zoho integrations plus SMS and WhatsApp campaign support
Cons
  • Paid marketing starts at $45 per month
  • Free plan is limited to 250 active profiles
  • Advanced capabilities may exceed simple email-only needs
  • Forever Free includes only basic reporting
  • Paid pricing is based on contact tiers
  • The free plan limits sending to 6,000 emails per month
Our verdict

Klaviyo is a B2C CRM and email marketing platform for consumer brands, with a particular fit for ecommerce teams focused on personalized customer journeys. It combines email campaigns, automated flows, audience segmentation, unified…

Read the review →

Zoho Campaigns is an email marketing platform for small businesses and marketing teams that need campaign creation, audience management, automation, and reporting. Its drag-and-drop editor supports email campaigns, while built-in features…

Read the review →
  1. KlaviyoEmail Marketing Software 9.3Free plan
  2. Zoho CampaignsEmail Marketing Software 8.9Free plan · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Behavior-triggered flows and dynamic audience segmentation
    • Unified customer profiles support personalized targeting
    • Email, SMS, and mobile push campaigns in one platform

    Where it doesn't

    • Paid marketing starts at $45 per month
    • Free plan is limited to 250 active profiles
    • Advanced capabilities may exceed simple email-only needs

  • Zoho Campaigns — where it wins

    • Forever Free supports 2,000 contacts and 6,000 monthly emails
    • Automation, segmentation, personalization, and A/B testing are included
    • Broad Zoho integrations plus SMS and WhatsApp campaign support

    Where it doesn't

    • Forever Free includes only basic reporting
    • Paid pricing is based on contact tiers
    • The free plan limits sending to 6,000 emails per month

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update