Groundhogg
Groundhogg: A capable WordPress email automation suite for teams that want data on their own servers. Ranked #44 of 185 in Email Marketing Software by our editors (4.9/10); pricing: 14-day trial; best for wordPress businesses wanting self-hosted automation.
At a glance
- Editor score4.9 / 10
- Pricing14-day trial
- Best forWordPress businesses wanting self-hosted automation
- Free planNo
- Paid from$20/mo
- Email automationYes
- Founded2018 · 25 Lesmill Road, Unit D, Toronto, Ontario, Canada
- Facts checked20 Sep 2026
Where it wins
- Advanced segmentation, tags, filters, and centralized contact records
- Automated flows, broadcasts, analytics, and A/B testing
- REST API, webhooks, and WordPress plugin integrations
Where it doesn't
- No free plan is offered
- Plans are billed annually; monthly billing is not offered
- Best suited to WordPress and self-hosted environments
Our verdict on Groundhogg
Groundhogg is a self-hosted CRM and email marketing automation plugin for WordPress. It is designed for agencies, businesses, nonprofits, and other WordPress users that need contact management, audience segmentation, email broadcasts, and automated flows while keeping customer data on their own servers. Contact records can include custom fields, tasks, notes, and files, giving teams more structure than a basic email list tool.
Pricing is organized into four annual-billing plans. Basic costs $20 per month and includes premium support, use on 1 site, basic add-ons, premium flow steps, and Superlinks. Plus costs $40 per month and adds use on up to 3 sites, form plugin integrations, sales add-ons, CRM add-ons, and marketing add-ons. Pro costs $50 per month and adds use on up to 5 sites, SMTP, SMS, ecommerce, and membership integrations. Agency costs $100 per month and adds white-label branding, use on up to 25 sites, all integrations, all add-ons, and client use. A 14-day demo is available.
The product’s feature set covers broadcasts, a drag-and-drop email editor, automated flows with triggers and actions, engagement and flow analytics, and A/B testing for subject lines, content, and flows. Its WordPress ecosystem includes integrations such as Contact Form 7, Elementor Forms, Gravity Forms, Easy Digital Downloads, GiveWP, BuddyBoss, AffiliateWP, and Amazon Web Services. Webhooks and a REST API support connections with external services, while the published category specifications list 30 native integrations. Groundhogg is a strong fit for WordPress teams that value control over hosting and data, but teams seeking a hosted email platform or a free plan should look elsewhere.
Your product? Our editors can test Groundhogg in depth and publish a review, labelled as paid · from $149/mo →
Groundhogg pricing
All 4 Groundhogg plans and prices →
Groundhogg fact sheet
| Free plan | No |
|---|---|
| Paid from | $20/mo |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Not verified |
| A/B testing | Yes |
| Native integrations | 30 integrations |
| Free trial | 14 days |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Tickets, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: AffiliateWP, Amazon Web Services, BuddyBoss, Contact Form 7, Divi, Easy Digital Downloads … See all → |
| Pricing | 14-day trial (source) |
| Website | groundhogg.io |
| Facts checked | 20 Sep 2026 |
Groundhogg integrations
Groundhogg lists 20 integrations on its own site.
- AffiliateWP
- Amazon Web Services
- BuddyBoss
- Contact Form 7
- Divi
- Easy Digital Downloads
- Elastic Email
- Elementor Forms
- Enhanced Analytics
- Enhanced Search
- Fluent Forms
- Formidable Forms
- Forminator
- GiveWP
- Gravity Forms
- LearnDash
- LifterLMS
- MailHawk
- MemberPress
- Ninja Forms
See all Groundhogg integrations →
Alternatives to Groundhogg
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all Groundhogg alternatives →
Also Ranked In
Groundhogg is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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