Groundhogg review
A capable WordPress email automation suite for teams that want data on their own servers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Groundhogg is a self-hosted CRM and email marketing automation plugin for WordPress. It is designed for agencies, businesses, nonprofits, and other WordPress users that need contact management, audience segmentation, email broadcasts, and automated flows while keeping customer data on their own servers. Contact records can include custom fields, tasks, notes, and files, giving teams more structure than a basic email list tool.
Pricing is organized into four annual-billing plans. Basic costs $20 per month and includes premium support, use on 1 site, basic add-ons, premium flow steps, and Superlinks. Plus costs $40 per month and adds use on up to 3 sites, form plugin integrations, sales add-ons, CRM add-ons, and marketing add-ons. Pro costs $50 per month and adds use on up to 5 sites, SMTP, SMS, ecommerce, and membership integrations. Agency costs $100 per month and adds white-label branding, use on up to 25 sites, all integrations, all add-ons, and client use. A 14-day demo is available.
The product’s feature set covers broadcasts, a drag-and-drop email editor, automated flows with triggers and actions, engagement and flow analytics, and A/B testing for subject lines, content, and flows. Its WordPress ecosystem includes integrations such as Contact Form 7, Elementor Forms, Gravity Forms, Easy Digital Downloads, GiveWP, BuddyBoss, AffiliateWP, and Amazon Web Services. Webhooks and a REST API support connections with external services, while the published category specifications list 30 native integrations. Groundhogg is a strong fit for WordPress teams that value control over hosting and data, but teams seeking a hosted email platform or a free plan should look elsewhere.
Groundhogg pros and cons
- Where it wins
- Advanced segmentation, tags, filters, and centralized contact records
- Automated flows, broadcasts, analytics, and A/B testing
- REST API, webhooks, and WordPress plugin integrations
- Where it doesn't
- No free plan is offered
- Plans are billed annually; monthly billing is not offered
- Best suited to WordPress and self-hosted environments
Groundhogg fact sheet, pricing and score →
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