ActiveTrail
ActiveTrail: A broad visual automation suite for email, SMS, WhatsApp, and push campaigns. Ranked #24 of 185 in Email Marketing Software by our editors (6.9/10); pricing: 30-day trial; best for multichannel marketers needing visual automation.
At a glance
- Editor score6.9 / 10
- Pricing30-day trial
- Best forMultichannel marketers needing visual automation
- Free planNo
- Email automationYes
- Founded2004 · Tel Aviv, Israel
- Facts checked20 Sep 2026
Where it wins
- Visual journeys combine email, SMS, WhatsApp, and push messaging
- Dynamic segmentation, behavioral triggers, and A/B testing
- Landing pages, APIs, webhooks, and broad third-party integrations
Where it doesn't
- Paid plans use contact-based pricing
- The platform is available on web only
- Mobile app access starts with the Plus plan
Our verdict on ActiveTrail
ActiveTrail is a multichannel marketing platform for businesses that need more than email campaigns alone. Its feature set covers drag-and-drop email creation, visual automation journeys, autoresponders, dynamic audience segmentation, landing pages, signup forms, behavioral triggers, analytics, SMS, WhatsApp, and push notifications. It is a strong fit for marketers coordinating several channels from one system, particularly teams that want visual journey design and campaign-based audience rules.
Pricing is organized into Basic, Plus, and Premium plans with contact-based pricing and annual billing options. Basic includes unlimited email sending, landing pages, automations, dynamic-group segmentation, A/B testing, and full API integration. Plus adds a mobile app, webhooks, scheduled FTP imports, a smart on-site pixel, and two-factor authentication. Premium adds a dedicated account manager, setup, migration and onboarding, monthly reporting and review, and priority support. A 30-day free trial provides an evaluation period, while the product remains focused on paid plans rather than a permanent free tier.
ActiveTrail also has a broad integration and platform footprint for a web-based product. REST API access, webhooks, Zapier, Salesforce, PayPal, Facebook Lead Ads, WordPress, Google Analytics, Make, Zoho, Shopify, WooCommerce, Magento, and PrestaShop support connections across marketing, commerce, analytics, and CRM workflows. Founded in 2004, the product combines established email fundamentals with wider multichannel coverage and AI features. Choose it when visual automation and channel breadth matter; consider another tool if a free plan, numeric public pricing, or a native mobile experience on the entry plan is essential.
Your product? Our editors can test ActiveTrail in depth and publish a review, labelled as paid · from $149/mo →
ActiveTrail pricing
All 3 ActiveTrail plans and prices →
ActiveTrail fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Yes |
| A/B testing | Yes |
| Native integrations | Not verified |
| Free trial | 30 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR, 2FA |
| Support | Email, Live chat, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Zapier, Salesforce, PayPal, Facebook Lead Ads, WordPress, Google Analytics … See all → |
| Pricing | 30-day trial (source) |
| Website | activetrail.com |
| Facts checked | 20 Sep 2026 |
ActiveTrail integrations
ActiveTrail lists 12 integrations on its own site.
- Zapier
- Salesforce
- PayPal
- Facebook Lead Ads
- WordPress
- Google Analytics
- Make
- Zoho
- Shopify
- WooCommerce
- Magento
- PrestaShop
See all ActiveTrail integrations →
Alternatives to ActiveTrail
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all ActiveTrail alternatives →
Also Ranked In
ActiveTrail is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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