Emma
Emma: A governed email platform for branded campaigns across departments and locations. Ranked #13 of 25 in Nonprofit Email Marketing Software by our editors (7.7/10); pricing: Paid; best for teams needing governed, branded email operations.
At a glance
- Editor score7.7 / 10
- PricingPaid
- Best forTeams needing governed, branded email operations
- Free planNo
- Facts checked20 Sep 2026
Where it wins
- Branching journeys, segmentation, landing pages, and A/B testing
- Brand controls, approvals, permissions, and shared branded assets
- Integrations include Blackbaud, Salesforce, HubSpot, and Eventbrite
Where it doesn't
- No free plan is available
- Corporate requires contacting sales
- Advanced governance features are concentrated in higher-tier plans
Our verdict on Emma
Emma is an email marketing platform for distributed teams managing campaigns across departments, campuses, franchises, or locations. It combines a drag-and-drop editor with audience segmentation, automated journeys using branching logic, landing-page creation, campaign analytics, A/B testing, and AI-assisted features. The product is suited to organizations that need coordinated email operations rather than a single, standalone campaign workspace.
The plan structure follows organizational complexity. Emma Lite includes the drag-and-drop editor, audience segmentation, AI Assistant, and email and phone support. Emma for Teams adds a tiered account structure, Brand Manager, trend reporting, and shared branded assets across subaccounts. Emma Corporate is designed for larger operations, with 10+ subaccounts, unlimited users, internal sending subaccounts, shared audiences between subaccounts, and priority phone support. Corporate is contact-sales, while the published plans show Emma as a paid product without a free plan.
Governance and ecosystem fit are central strengths. Brand controls, approvals, and account permissions help coordinate messaging across teams, while shared audiences and assets support multi-department operations. Integrations include Salesforce, Blackbaud, EverTrue, HubSpot, Microsoft Dynamics, Eventbrite, Google Analytics, Zapier, SFTP, and other marketing, event, media, and membership tools. Teams needing automated journeys, testing, reporting, and nonprofit-relevant integrations should consider Emma. Smaller organizations seeking a free starting point or a simpler email-only tool should look elsewhere.
Your product? Our editors can test Emma in depth and publish a review, labelled as paid · from $149/mo →
Emma pricing
Emma fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Nonprofit discount | Not verified |
| Contact limit | Not verified |
| Email send limit | Not verified |
| Audience segmentation | Yes |
| Automated messages | Not verified |
| Constituent sync | Not verified |
| Donation tools | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 14 integrations: Salesforce, Blackbaud, EverTrue, Liveclicker, YouTube, Vimeo … See all → |
| Pricing | Paid (source) |
| Website | myemma.com |
| Facts checked | 20 Sep 2026 |
Emma integrations
Emma lists 14 integrations on its own site.
- Salesforce
- Blackbaud
- EverTrue
- Liveclicker
- YouTube
- Vimeo
- HubSpot
- Microsoft Dynamics
- Mindbody
- ClubReady
- Eventbrite
- Google Analytics
- Zapier
- SFTP
Alternatives to Emma
- Action NetworkA broad advocacy platform combining email marketing with petitions, outreach, events, and SMS.9.3
- Engaging NetworksA broad nonprofit engagement platform for integrated email, SMS, fundraising, and advocacy.9.1
- Blackbaud Luminate OnlineA broad fundraising and email platform for nonprofits built around Blackbaud systems.8.9
Also Ranked In
Emma is ranked in 2 of our directories.
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Featured on iTechGuides
Emma is listed in our Nonprofit Email Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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