Market Leader
Market Leader: A broad CRM for established real estate teams that need websites and lead sources. Ranked #47 of 248 in Real Estate CRM Software by our editors (4.8/10); pricing: Paid; best for established teams needing websites and lead sources.
At a glance
- Editor score4.8 / 10
- PricingPaid
- Best forEstablished teams needing websites and lead sources
- Free planNo
- Automated follow-upYes
- Founded1999 · Bellevue, Washington, United States
- Facts checked22 Sep 2026
Where it wins
- Automates email, SMS nurture, listing alerts, and follow-up reminders
- Connects MLS data with 40+ lead sources and listing search
- Includes customizable websites, lead routing, and mobile CRM apps
Where it doesn't
- Professional pricing requires contacting sales
- Teams is listed as a $329/month package for up to 10 users
- Paid-tier differences are not fully defined in the published plans
Our verdict on Market Leader
Market Leader is a real estate CRM and lead engagement platform for agents, teams, and brokers. It brings together contact management, reminders, daily to-dos, automated email and SMS nurture, lead activity tracking, listing alerts, marketing campaigns, MLS connectivity, lead-source integrations, customizable websites, lead routing, and mobile CRM apps. Its feature set suits established real estate businesses that need to manage ongoing communication while connecting lead capture, follow-up, and property search in one system.
Pricing is structured around Market Leader Professional and Market Leader Teams. According to the published plans, Professional uses contact-sales pricing. Teams is listed at $329 per month for up to 10 users; this is a package price rather than a per-user rate. The published information also does not fully define every paid-tier difference, so buyers should compare the Professional and Teams inclusions directly with their operating model. Teams with a defined package price may be easier to assess for groups, while Professional requires a sales conversation before budgeting can be completed.
The platform’s breadth is its central strength. MLS data integration, Google Contacts, Office 365, Google/Microsoft 365, Zillow, Trulia, and Realtor.com support common real estate workflows, while 40-plus lead sources extend its intake options. Customizable websites include lead-capture forms and MLS listing search, and teams can configure lead routing. Agents can also access contacts, email, reminders, and lead functions through iOS and Android apps. Market Leader is a strong fit for organizations seeking a wide real estate-specific system with websites and multiple lead channels. Buyers wanting a narrowly focused CRM or fully transparent tier-by-tier pricing should compare alternatives before choosing.
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Market Leader pricing
All 2 Market Leader plans and prices →
Market Leader fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Yes |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Phone, Live chat, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 8 integrations: MLS data, Zillow, Trulia, Realtor.com, Google Contacts, Office 365 … |
| Pricing | Paid (source) |
| Website | marketleader.com |
| Facts checked | 22 Sep 2026 |
Market Leader integrations
Market Leader lists 8 integrations on its own site.
- MLS data
- Zillow
- Trulia
- Realtor.com
- Google Contacts
- Office 365
- Google 365
- Microsoft 365
Alternatives to Market Leader
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Market Leader alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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