Market Leader review
A broad CRM for established real estate teams that need websites and lead sources.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Market Leader is a real estate CRM and lead engagement platform for agents, teams, and brokers. It brings together contact management, reminders, daily to-dos, automated email and SMS nurture, lead activity tracking, listing alerts, marketing campaigns, MLS connectivity, lead-source integrations, customizable websites, lead routing, and mobile CRM apps. Its feature set suits established real estate businesses that need to manage ongoing communication while connecting lead capture, follow-up, and property search in one system.
Pricing is structured around Market Leader Professional and Market Leader Teams. According to the published plans, Professional uses contact-sales pricing. Teams is listed at $329 per month for up to 10 users; this is a package price rather than a per-user rate. The published information also does not fully define every paid-tier difference, so buyers should compare the Professional and Teams inclusions directly with their operating model. Teams with a defined package price may be easier to assess for groups, while Professional requires a sales conversation before budgeting can be completed.
The platform’s breadth is its central strength. MLS data integration, Google Contacts, Office 365, Google/Microsoft 365, Zillow, Trulia, and Realtor.com support common real estate workflows, while 40-plus lead sources extend its intake options. Customizable websites include lead-capture forms and MLS listing search, and teams can configure lead routing. Agents can also access contacts, email, reminders, and lead functions through iOS and Android apps. Market Leader is a strong fit for organizations seeking a wide real estate-specific system with websites and multiple lead channels. Buyers wanting a narrowly focused CRM or fully transparent tier-by-tier pricing should compare alternatives before choosing.
Market Leader pros and cons
- Where it wins
- Automates email, SMS nurture, listing alerts, and follow-up reminders
- Connects MLS data with 40+ lead sources and listing search
- Includes customizable websites, lead routing, and mobile CRM apps
- Where it doesn't
- Professional pricing requires contacting sales
- Teams is listed as a $329/month package for up to 10 users
- Paid-tier differences are not fully defined in the published plans
Market Leader fact sheet, pricing and score →
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