Propwise
Propwise: A broad UAE-focused CRM for agents and teams, with a useful free entry plan. Ranked #23 of 248 in Real Estate CRM Software by our editors (7.2/10); pricing: Free plan · 30-day trial; best for UAE agents wanting free omnichannel CRM.
At a glance
- Editor score7.2 / 10
- PricingFree plan · 30-day trial
- Best forUAE agents wanting free omnichannel CRM
- Free planYes
- Paid from2,739 AED/yr
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Free plan includes core CRM, lead management and basic pipeline tools
- Connects UAE portals with WhatsApp, Instagram, Facebook and calendars
- Covers routing, commissions, inventory, AI and mobile apps
Where it doesn't
- Paid options are split between Propwise Pro and Propilot
- Free access limits market intelligence, inventory and AI tools
- Propilot focuses on personal accounts rather than team management
Our verdict on Propwise
Propwise is a real estate CRM and operations platform for UAE brokerages, teams and individual agents. It brings together lead capture, CRM records, ownership, routing, escalation, sales pipelines, tasks, calendars, booking pages, listings, off-plan inventory, commissions and buyer-interest tracking. The platform also includes Propilot, an AI assistant available inside the CRM and through iOS and Android mobile apps. Its scope makes it relevant to agencies managing shared leads and pipelines, as well as individual agents handling follow-ups and property searches.
The pricing structure covers both free and paid use. The AED 0 Propwise plan includes an organisation workspace, core CRM and lead management, basic pipeline and task tools, plus limited market intelligence, off-plan and inventory access, and AI tools. Propwise Pro costs AED 3,999 per seat per year and adds full team CRM, customisable AI assistants, agency lead sources, automated lead distribution rules, shared pipelines, manager visibility, analytics, targets and commissions. Propilot is available at AED 249 per month or AED 2,739 per year, with a personal workspace, one AI assistant, Dubai market insights, inventory search and AI-supported action approval. The listed starting price is AED 228.25 per month when billed annually, alongside a 30-day trial.
Its platform fit is a central strength for UAE workflows. Propwise supports WhatsApp, Instagram and Facebook through a unified inbox, connects with Property Finder, Bayut and Dubizzle, and works with Google Calendar and Outlook. Lead pools, routing, escalation and automated follow-up support structured distribution, while AI features cover scoring, replies, valuations and follow-up scheduling. Choose Propwise if UAE portal synchronization, omnichannel messaging and real estate-specific workflows matter. Individual agents may prefer Propilot, while agencies needing team visibility, shared pipelines and commissions should consider Propwise Pro.
Your product? Our editors can test Propwise in depth and publish a review, labelled as paid · from $149/mo →
Propwise pricing
All 3 Propwise plans and prices →
Propwise fact sheet
| Free plan | Yes |
|---|---|
| Paid from | 2,739 AED/yr |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Yes |
| Email marketing | Not verified |
| Lead import | Yes |
| Free trial | 30 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10+ integrations: WhatsApp, Instagram, Facebook, Property Finder, Bayut, Dubizzle … |
| Pricing | Free plan · 30-day trial (source) |
| Website | propwise.com |
| Facts checked | 22 Sep 2026 |
Propwise integrations
Propwise lists 10+ integrations on its own site — the 8 named here are the ones its pages call out.
- Property Finder
- Bayut
- Dubizzle
- Google Calendar
- Outlook
Alternatives to Propwise
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Propwise alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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