Loop
Loop: A broad UK estate agency platform with accounting, progression and prospecting tools. Ranked #38 of 248 in Real Estate CRM Software by our editors (5.7/10); pricing: Paid; best for UK agencies needing accounting and progression tools.
At a glance
- Editor score5.7 / 10
- PricingPaid
- Best forUK agencies needing accounting and progression tools
- Free planNo
- Paid from£100/user/mo
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- Buyer-property matching and automated enquiry pre-qualification
- Sales progression, listings, viewings, offers and diary management
- Client accounting, rent collection, reconciliation and payouts
Where it doesn't
- Starting price is £100 per user per month
- Loop Prospecting has a 12-month minimum term
- Portal integrations focus on Rightmove, Zoopla and OnTheMarket
Our verdict on Loop
Loop is a cloud-based estate agency platform for independent UK sales and letting agencies. It combines CRM and contact management with property listings, buyer-property matching, automated portal enquiry responses, applicant pre-qualification, viewings, offers, diary management and sales progression. Lettings and property management workflows extend through tenancy management, while PropertyHub provides a client portal for sellers, buyers, landlords and tenants. Loop Pocket adds mobile access across iOS and Android, alongside web access.
Pricing is structured around a paid Estate Agency Software plan at £100 per user per month, billed monthly. This plan includes complete property management, CRM and contact management, portal integration with Rightmove, Zoopla and OnTheMarket, email and SMS marketing, Loop Pocket and PropertyHub. Pricing also uses a first-user price plus additional-user or additional-outcode charges. The plan is rolling monthly. Loop Prospecting includes everything in Estate Agency Software, plus advanced prospecting, lead generation and tracking, market analysis reports, same-day setup and unlimited users; it carries a 12-month minimum term.
The platform’s breadth suits agencies that want CRM, marketing, progression, portal connections, prospecting and client accounting in one system. Google Calendar and Microsoft Calendar integrations support diary workflows, while templated communications, email and SMS marketing, and automated enquiry handling cover follow-up tasks. The combination is particularly relevant to UK agencies managing both sales and lettings. Agencies seeking a lower-cost CRM, a shorter commitment for prospecting, or a wider integration ecosystem should compare alternatives. Loop is the stronger fit for teams that value accounting and transaction progression alongside core estate agency management.
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Loop pricing
Loop fact sheet
| Free plan | No |
|---|---|
| Paid from | £100/user/mo |
| Automated follow-up | Yes |
| Lead routing | Not verified |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone, Tickets, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 5 integrations: Rightmove, Zoopla, OnTheMarket, Google Calendar, Microsoft Calendar |
| Pricing | Paid (source) |
| Website | loop.software |
| Facts checked | 20 Sep 2026 |
Loop integrations
Loop lists 5 integrations on its own site.
- Rightmove
- Zoopla
- OnTheMarket
- Google Calendar
- Microsoft Calendar
Alternatives to Loop
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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