Loop review
A broad UK estate agency platform with accounting, progression and prospecting tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Loop is a cloud-based estate agency platform for independent UK sales and letting agencies. It combines CRM and contact management with property listings, buyer-property matching, automated portal enquiry responses, applicant pre-qualification, viewings, offers, diary management and sales progression. Lettings and property management workflows extend through tenancy management, while PropertyHub provides a client portal for sellers, buyers, landlords and tenants. Loop Pocket adds mobile access across iOS and Android, alongside web access.
Pricing is structured around a paid Estate Agency Software plan at £100 per user per month, billed monthly. This plan includes complete property management, CRM and contact management, portal integration with Rightmove, Zoopla and OnTheMarket, email and SMS marketing, Loop Pocket and PropertyHub. Pricing also uses a first-user price plus additional-user or additional-outcode charges. The plan is rolling monthly. Loop Prospecting includes everything in Estate Agency Software, plus advanced prospecting, lead generation and tracking, market analysis reports, same-day setup and unlimited users; it carries a 12-month minimum term.
The platform’s breadth suits agencies that want CRM, marketing, progression, portal connections, prospecting and client accounting in one system. Google Calendar and Microsoft Calendar integrations support diary workflows, while templated communications, email and SMS marketing, and automated enquiry handling cover follow-up tasks. The combination is particularly relevant to UK agencies managing both sales and lettings. Agencies seeking a lower-cost CRM, a shorter commitment for prospecting, or a wider integration ecosystem should compare alternatives. Loop is the stronger fit for teams that value accounting and transaction progression alongside core estate agency management.
Loop pros and cons
- Where it wins
- Buyer-property matching and automated enquiry pre-qualification
- Sales progression, listings, viewings, offers and diary management
- Client accounting, rent collection, reconciliation and payouts
- Where it doesn't
- Starting price is £100 per user per month
- Loop Prospecting has a 12-month minimum term
- Portal integrations focus on Rightmove, Zoopla and OnTheMarket
Loop fact sheet, pricing and score →
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