Alto
Alto: A broad web CRM for UK agencies spanning sales, lettings, marketing and progression. Ranked #32 of 248 in Real Estate CRM Software by our editors (6.3/10); pricing: Pricing on request; best for UK agencies managing sales and lettings.
At a glance
- Editor score6.3 / 10
- PricingPricing on request
- Best forUK agencies managing sales and lettings
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- Combines sales, lettings, accounting, marketing and progression workflows
- Connects with major portals including Rightmove, Zoopla and OnTheMarket
- Adds matching, automated follow-up, client portals and e-signing
Where it doesn't
- Pricing is per user and requires a direct quote
- The listed platform coverage is web-based
- Its broad scope may exceed the needs of single-purpose agencies
Our verdict on Alto
Alto is a cloud-based CRM for UK estate and letting agencies, supporting both single-branch and multi-branch operations. It brings sales and lettings workflows, applicant and property matching, property marketing, sales progression, chain tracking, client accounting, property management and compliance workflows into one system. Customer portals add e-signing and viewing feedback, while AI-assisted features support listing creation, matching, progression follow-up and business reporting. It is suited to agencies that want one system across core property operations rather than separate tools for sales, lettings and accounting.
The published pricing information describes a per-user model and requires a direct quote, so buyers need to contact Alto Software Group to understand the cost for their agency. The product is presented as a web platform, making it a fit for teams that access their CRM through a browser. Its workflow coverage is broad: lead imports from portals and websites, automated portal-lead email responses, email engagement tracking and lead routing sit alongside day-to-day CRM functions. That breadth can help agencies coordinate marketing, enquiries and progression in one place, but may be more than a smaller team needs if it only wants a focused sales or lettings database.
Ecosystem fit is a notable strength. Alto lists integrations with Rightmove, Zoopla, OnTheMarket, PropertyFile, BridgeAI, LeadPro, Inventory Base, TouchRight, SmartSearch and Vouch. These connections extend the system into portal marketing, lead handling, inventory, referencing and related property workflows. Agencies should choose Alto when sales and lettings need to operate together with accounting, matching, progression and client communication. Teams seeking a narrow CRM or straightforward published pricing may prefer a more focused option.
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Alto pricing
Alto fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Phone, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 35+ integrations: Rightmove, Zoopla, OnTheMarket, PropertyFile, BridgeAI, LeadPro … See all → |
| Pricing | Pricing on request (source) |
| Website | altosoftware.co.uk |
| Facts checked | 20 Sep 2026 |
Alto integrations
Alto lists 35+ integrations on its own site — the 10 named here are the ones its pages call out.
- Rightmove
- Zoopla
- OnTheMarket
- PropertyFile
- BridgeAI
- LeadPro
- Inventory Base
- TouchRight
- SmartSearch
- Vouch
Alternatives to Alto
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
Also Ranked In
Alto is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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