Raven Tools
Raven Tools: Broad SEO and marketing reporting with white-label delivery and a low annual starting price. Ranked #2 of 23 in SEO Reporting Software by our editors (9.1/10); pricing: Free plan · 7-day trial; best for budget-conscious agencies needing broad reporting.
At a glance
- Editor score9.1 / 10
- PricingFree plan · 7-day trial
- Best forBudget-conscious agencies needing broad reporting
- Free planYes
- Paid from$39/mo
- Scheduled reportsYes
- Founded2007 · Silicon Valley, California, United States
- Facts checked20 Sep 2026
Where it wins
- White-label scheduled reports with custom branding
- Rank tracking, audits, backlinks, and competitor research in one platform
- Connectors for major Google, Bing, social, analytics, and marketing services
Where it doesn't
- Small Biz is limited to 2 domains/campaigns and 2 users
- Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
- Broad coverage may require choosing a higher tier as campaigns grow
Our verdict on Raven Tools
Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link management, dashboards, and client reporting into one web and API-based product. Its agency orientation is clearest in scheduled reports, white-label branding, custom branding, and exports to PDF and CSV. Rank tracking covers Google, Bing, Yahoo, Yandex, and Baidu, while reports can combine SEO, PPC, social, email, call-tracking, and analytics data.
Pricing is structured around campaign volume, users, and position checks. Small Biz costs $39 per month when billed annually or $49 per month monthly, with 2 domains/campaigns, 2 users, and 1,500 position checks. Start costs $79 annually or $109 monthly and raises those limits to 20 domains/campaigns, 4 users, and 15,000 position checks. Grow costs $139 annually or $199 monthly for 80 domains/campaigns, 8 users, and 20,000 position checks. Thrive costs $249 annually or $299 monthly for 160 domains/campaigns, 20 users, and 25,000 position checks. A free Raven plan and a separate 7-day trial are also presented.
The main strength is breadth: Raven Tools combines reporting with SEO data collection and analysis instead of focusing only on rank tracking or dashboards. Integrations include Google Analytics, Google Ads, Google Search Console, Bing Ads, Bing Webmaster Tools, Moz, Majestic, IBM Watson, Calais, Facebook Ads, Facebook, Twitter, LinkedIn, YouTube, and Campaign Monitor. That makes it a practical fit for agencies producing recurring, branded client reports across channels. Teams with only a few sites may prefer the free plan or Small Biz; larger agencies should compare the campaign, user, and position-check limits before choosing a tier.
Your product? Our editors can test Raven Tools in depth and publish a review, labelled as paid · from $149/mo →
Raven Tools pricing
All 5 Raven Tools plans and prices →
Raven Tools fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $39/mo |
| Scheduled reports | Yes |
| Custom branding | Yes |
| White labeling | Yes |
| Client portal | Not verified |
| SEO data sources | Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing |
| Report formats | Not verified |
| Rank tracking | Yes |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 30+ integrations: Google Analytics, Google Ads, Google Search Console, Bing Ads, Bing Webmaster Tools, Moz … See all → |
| Pricing | Free plan · 7-day trial (source) |
| Website | raventools.com |
| Facts checked | 20 Sep 2026 |
Raven Tools integrations
Raven Tools lists 30+ integrations on its own site — the 20 named here are the ones its pages call out.
- Google Analytics
- Google Ads
- Google Search Console
- Bing Ads
- Bing Webmaster Tools
- Moz
- Majestic
- IBM Watson
- Calais
- Facebook Ads
- YouTube
- Campaign Monitor
- Mailchimp
- EMMA
- AWeber
- Constant Contact
- CallRail
See all Raven Tools integrations →
Alternatives to Raven Tools
- AgencyAnalyticsA polished agency reporting platform with automation, branding, portals, and broad integrations.9.4
- ReportCueA focused web-based reporting hub for branded agency SEO deliverables.8.9
- DemandSphereA reporting-focused SEO platform for teams managing markets, brands, and data destinations.8.7
See all Raven Tools alternatives →
Raven Tools vs the competition
- Raven Tools vs AgencyAnalytics
- Raven Tools vs ReportCue
- Raven Tools vs DemandSphere
- Raven Tools vs Semrush
- Raven Tools vs Ahrefs
- Raven Tools vs Nightwatch
Compare Raven Tools with any tool side by side →
Also Ranked In
Raven Tools is ranked in 4 of our directories.
Used Raven Tools? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Raven Tools for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Raven Tools is listed in our SEO Reporting Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/raven-tools/"><img src="https://www.itechguides.com/best/badge/raven-tools.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update