Head-to-head · SEO Reporting Software
AgencyAnalytics vs Raven Tools
AgencyAnalytics leads on 0 checks, Raven Tools on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAgencyAnalytics · 9.4/10
- Free planonly Raven Tools
- Free trialboth
- Most featuresRaven Tools · 4 of 5
AgencyAnalytics scores higher on our rubric for seo reporting software: 9.4 against 9.1 out of 10; our editors rank them #1 and #2.
Raven Tools offers free plan; AgencyAnalytics doesn't.
AgencyAnalytics is the better fit for agencies needing polished client SEO reporting. Raven Tools is the better fit for budget-conscious agencies needing broad reporting.
- AgencyAnalytics fits best
Agencies needing polished client SEO reporting
- Raven Tools fits best
Budget-conscious agencies needing broad reporting
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Side by side
| Feature | AgencyAnalytics 9.4/10 Visit ↗ | Raven Tools 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 9.1 |
| Ranking | #1 in SEO Reporting Software | #2 in SEO Reporting Software |
| Best for | Agencies needing polished client SEO reporting | Budget-conscious agencies needing broad reporting |
| Pricing model | Paid | Free plan + paid |
| Starting price | $20/unit/mo | $39/mo |
| Free plan | — | ✓ (best) |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days · no card needed | 7 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat | Email, Docs |
| Integrations | 85+ integrations | 30+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features AgencyAnalytics 0/5 · Raven Tools 4/5 | ||
| Scheduled reports | Not checked yet | ✓ (best) |
| Custom branding | Not checked yet | ✓ (best) |
| White labeling | Not checked yet | ✓ (best) |
| Client portal | Not checked yet | Not checked yet |
| Rank tracking | Not checked yet | ✓ (best) |
| Specs | ||
| SEO data sources | Not checked yet | Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing |
| Report formats | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | AgencyAnalytics is a web-based marketing analytics and client-reporting platform for marketing agencies. It brings together SEO, advertising, social, email, ecommerce, analytics, and CRM data in customizable dashboards and reports.… Read the review → |
Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link… Read the review → |
Strengths and trade-offs
AgencyAnalytics — where it wins
- Automated scheduled reports with custom dashboards and client portals
- White-label branding, custom domains, and API access
- 85+ integrations plus anomaly detection and AI insights
Where it doesn't
- No free plan; the trial lasts 14 days
- The published starting price requires annual billing
- Enterprise features use a custom plan and volume discounts
Raven Tools — where it wins
- White-label scheduled reports with custom branding
- Rank tracking, audits, backlinks, and competitor research in one platform
- Connectors for major Google, Bing, social, analytics, and marketing services
Where it doesn't
- Small Biz is limited to 2 domains/campaigns and 2 users
- Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
- Broad coverage may require choosing a higher tier as campaigns grow
- AgencyAnalytics9.4/10 · 14-day trial
A polished agency reporting platform with automation, branding, portals, and broad integrations.
Try AgencyAnalyticsFull verdict → - Raven Tools9.1/10 · Free plan · 7-day trial
Broad SEO and marketing reporting with white-label delivery and a low annual starting price.
Visit Raven ToolsFull verdict →
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All SEO reporting software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







