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Head-to-head · SEO Reporting Software

AgencyAnalytics vs Raven Tools

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AgencyAnalytics #1 in SEO Reporting Software 9.4/10 14-day trial Free trial✓ 0 of 5 features Try AgencyAnalytics
Raven Tools #2 in SEO Reporting Software 9.1/10 Free plan · 7-day trial Free planFree trial✓ 4 of 5 features Visit Raven Tools

AgencyAnalytics leads on 0 checks, Raven Tools on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAgencyAnalytics · 9.4/10
  • Free planonly Raven Tools
  • Free trialboth
  • Most featuresRaven Tools · 4 of 5

AgencyAnalytics scores higher on our rubric for seo reporting software: 9.4 against 9.1 out of 10; our editors rank them #1 and #2.

Raven Tools offers free plan; AgencyAnalytics doesn't.

AgencyAnalytics is the better fit for agencies needing polished client SEO reporting. Raven Tools is the better fit for budget-conscious agencies needing broad reporting.

  • AgencyAnalytics fits best

    Agencies needing polished client SEO reporting

  • Raven Tools fits best

    Budget-conscious agencies needing broad reporting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AgencyAnalytics 9.4/10 Visit ↗ Raven Tools 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in SEO Reporting Software #2 in SEO Reporting Software
Best for Agencies needing polished client SEO reporting Budget-conscious agencies needing broad reporting
Pricing model Paid Free plan + paid
Starting price $20/unit/mo $39/mo
Free plan — ✓ (best)
Free trial 14 days 7 days
Free trial length 14 days · no card needed 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat Email, Docs
Integrations 85+ integrations 30+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AgencyAnalytics 0/5 · Raven Tools 4/5
Scheduled reports Not checked yet ✓ (best)
Custom branding Not checked yet ✓ (best)
White labeling Not checked yet ✓ (best)
Client portal Not checked yet Not checked yet
Rank tracking Not checked yet ✓ (best)
Specs
SEO data sources Not checked yet Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing
Report formats Not checked yet Not checked yet
Our review
Pros
  • Automated scheduled reports with custom dashboards and client portals
  • White-label branding, custom domains, and API access
  • 85+ integrations plus anomaly detection and AI insights
  • White-label scheduled reports with custom branding
  • Rank tracking, audits, backlinks, and competitor research in one platform
  • Connectors for major Google, Bing, social, analytics, and marketing services
Cons
  • No free plan; the trial lasts 14 days
  • The published starting price requires annual billing
  • Enterprise features use a custom plan and volume discounts
  • Small Biz is limited to 2 domains/campaigns and 2 users
  • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
  • Broad coverage may require choosing a higher tier as campaigns grow
Our verdict

AgencyAnalytics is a web-based marketing analytics and client-reporting platform for marketing agencies. It brings together SEO, advertising, social, email, ecommerce, analytics, and CRM data in customizable dashboards and reports.…

Read the review →

Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link…

Read the review →
  1. AgencyAnalyticsSEO Reporting Software 9.414-day trial
  2. Raven ToolsSEO Reporting Software 9.1Free plan · 7-day trial

Strengths and trade-offs

  • AgencyAnalytics — where it wins

    • Automated scheduled reports with custom dashboards and client portals
    • White-label branding, custom domains, and API access
    • 85+ integrations plus anomaly detection and AI insights

    Where it doesn't

    • No free plan; the trial lasts 14 days
    • The published starting price requires annual billing
    • Enterprise features use a custom plan and volume discounts
  • Raven Tools — where it wins

    • White-label scheduled reports with custom branding
    • Rank tracking, audits, backlinks, and competitor research in one platform
    • Connectors for major Google, Bing, social, analytics, and marketing services

    Where it doesn't

    • Small Biz is limited to 2 domains/campaigns and 2 users
    • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
    • Broad coverage may require choosing a higher tier as campaigns grow
  • AgencyAnalytics9.4/10 · 14-day trial

    A polished agency reporting platform with automation, branding, portals, and broad integrations.

    Try AgencyAnalyticsFull verdict →
  • Raven Tools9.1/10 · Free plan · 7-day trial

    Broad SEO and marketing reporting with white-label delivery and a low annual starting price.

    Visit Raven ToolsFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update